Speed to Market, or time to market (TTM), is the length of time it takes from a product being conceived until it is available for sale. TTM is especially critical in industries where products are outmoded quickly – meaning new and improved versions or products are coming out rapidly. Consumer electronics is one industry where
Guerrilla Marketing is one of the most well known marketing methods. I love it because it is all about using time, energy and imagination rather than money. Most companies think that the more they spend on their marketing efforts, the better the return. This is not the case. Sometimes, the cheapest tactic can render the
Company culture and values are more important than one might think. They influence how business is done, and how your employees interact with each other and you. It can have a huge impact your business function as well. I thought I would share my company’s ten core values so you can get an idea of
Marketing and honesty are not usually associated together. Not all marketers are liars, but sales/marketing gets a bad rap sometimes. This goes back for as long as people were selling things. Think back to the days before internet, TV or even radio. Quacks were selling “elixirs” and cure-alls. Obviously, things have improved drastically with the
Scheduling a meeting can be a struggle, let alone having a truly effective, well planned one. Lots of time goes into fitting the meeting into everyone’s schedule and making sure the meeting stays on point. I’m sure most of you will agree, lots of time ends up being wasted. Thats why I use TimeBridge.com to
Market research is one of the most important elements to developing your marketing campaign. It is the systematic gathering, recording and analysis of data from your market relating to products and services. You might have a fantastic product that you think people will love, but you need to completely understand your market inside and out
Knowing your target market is one of the most important elements to a successful marketing campaign, if not the most important. Marketing to those that are not in your target market is useless and extremely wasteful! But knowing your target market becomes even more critical when you are launching a new product. Why? Because you
Following up is one of the best ways to establish a positive relationship with your client/customer, or potential client/customer. It shows that you care, and you genuinely share in their desire to succeed. It shows your investment in them. Basically, it’s never a bad idea! Here are some tips and ideas for a great follow
You’ll have to agree that customer service is one of the most important elements of a business. Without customers, you don’t really have a business! That is why I put such a heavy emphasis on delivering great customer service. It is really important to WOW your customers, and it’s really not that hard! Most of
Marketing to the masses has always been a tough strategy, until now. Sites like woot.com, and Groupon.com are popping out like there is no tomorrow. At a first glance, you assume they must have massive marketing budgets to drive the orders they do (thousands and thousands of orders). It’s actually the opposite. The viral factor
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