I decided it’s time to post five more guerrilla marketing weapons. I’ve said it before, but I can’t reiterate enough how effective guerrilla marketing tactics are! After spending 1:1 time with Jay Levinson, the Father of Guerrilla Marketing, I’ve realized that these tactics are better than the most expensive tactics out there. So, without further
We recently discovered Traffic Geyser, and I’m really excited about this service! It makes video distribution so much easier and much more effective. The software behind Traffic Geyser is pretty simple, which is what I love about it. Basically, it provides an interface that allows you to upload a video file, add data, and submit
You work hard to get new customers. You advertise, send thoughtful marketing messages, and delivery a quality product or tremendous service. But is that enough? A extremely powerful way to keep customers loyal is to provide exceptional post transaction service. Aka the follow up. Keeping in touch with a simple letter, email or even a
The other day I posted a blog about making your marketing message evoke emotion in the audience. I’m going to focus on another great tactic for evoking emotion; surprise. Today’s marketing landscape is extremely crowded. And competition is not slowing down. To get the attention you want, you need to have more than just a
Check out this crazy commercial from Cisco. It is Cisco’s new generation of technology. It will allow people to use video in new ways to enhance collaboration, productivity, and business innovation. Cisco says that it will allow you to access any service, at any location from any device while reducing operational costs and environmental impact.
The response to the launch of my new Web 3.o book, Marketing in the Moment, has been great! It has received some excellent reviews, and I couldn’t be happier with the results. But I have some really exciting news! For the next 3 days (7/26-7/28), Marketing in the Moment will be FREE on Amazon if
Being able to evoke some sort of emotion in your audience when they experience your marketing is a great thing. That emotion depends on your product or brand, and although you may think that a positive emotion is best, that is not always the case. Emotions are extremely powerful when it comes to branding, brand
I thought it might be time to write a helpful blog post about stress management. Lets face it, we all need it! Especially at work. With the economy the way it is, it’s hard to not get stressed out about your job, money issues, time management, etc. But being stressed does not help you at
Social media is becoming an increasingly powerful medium and everyone is joining in on it. Not just you, me and Joe Schmo, but celebrities are getting in on the action, too. Social media is not only a way for people to connect with each other, it’s a network of ideas. It’s an avenue of instant
As you know, the iPhone 4 has recently hit the shelves and is quite popular. A few weeks ago, it became known that there are antenna problems with the new phones, causing dropped calls and a whole lotta hoopla. The issue can be seen when the iPhone 4 is gripped a certain way- there are
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