Success. For many of us, it’s the prime motivator in our lives. It colors every aspect. Our choices. Our attitudes. Our outlook. And unquestionably, our careers. But if you’re an entrepreneur, it’s more than just motivation. It’s a calling. There’s a very good chance just how you gauge success will be on different terms than
Identity. If it’s a fundamental starting point for the average consumer than it’s positively critical for a brand. It doesn’t just dictate the presentation of a brand. It defines its very survival. Exclusivity and brand consistency aren’t merely confined to brand logos and copyright trademarks. It summarizes everything a brand embodies. Where would McDonald’s be
Success. It’s the topic of a million and one self-help books and seminars. It’s the key driver behind our lives, both professionally and personally. It’s an open-ended quality, at once tangible and impossible to define. And for many of us, that quality remains elusive. Think about what success means for you. Does it mean a
Change. Times change. Customers change. Their needs change. And your business changes. So why hasn’t your marketing strategy changed? In a post-Amazon age, customers are more savvy and well-educated than ever. They know that your product (and even the service that is your product) might be no better or worse than your competitors. Each of
Recent Comments