Groupon.com is a fun, cheap and easy way to market locally! If you haven’t heard of it yet, check it out! Groupon started in 2008 as a way to make it easier for people to enjoy the great things in their community. There is a Groupon for most cities, and they are growing everyday. Here
In today’s economy, standing out from the crowd is important for your business. There are many ways to stand out, but a particularly important factor is customer service. And when it comes to customer service, every employee counts. Many companies feel that the higher up in the company you are, the more important and influential
Everyone wants to gain new customers. However, it is much easier and far less costly to sell to existing customers than to new ones. Did you know that acquiring new customers can cost five times more than satisfying and retaining current customers? What an important statistic to keep in mind! Another important rule to remember
Ever since I learned about Guerrilla Marketing, I’ve been a huge fan! I had the opportunity to learn from the Father of Guerrilla Marketing, Jay Levinson, and I am now a Certified Guerrilla Marketing Coach. I have posted about this before, but I thought I would share a few more tips with you. These are
I just got back from the #140Conf in New York City on Weds 4/21. It was a two day event (4/20-4/21), talking all about Twitter. It was the largest worldwide gathering of people interested in the effects of the real-time internet on both businesses and society. I had a blast! I was able to speak
Radio is one of the most traditional forms of advertising. Even with the advent of TV and Internet, radio advertising still remains very popular. It is an extremely powerful advertising method for many reasons. Radio ads provide high reach, high target-ability, and low cost. Here are some radio facts that might inspire you to start
There has never been a better time in history than now to be marketing on the Internet. How would you like to be ahead of 98% of other marketers, gain an unfair advantage over your competitors, and start grabbing market share before anyone realizes they should have been doing the same for the past year? Hopefully,
Continuing on my trend of talking about business fundamentals, I’m going to talk about organizational culture. Every company has one. Organizational culture is the values shared by all associates of the organization. It is the set of implicit assumptions that the group has and these assumptions determine how the group perceives, thinks about, and reacts
I know I’ve been posting a lot of stuff about leadership, goal setting, etc. But it is so important to have strong fundamentals behind your business! I’m going to talk about setting accountabilities and why that is so critical for successful employees. First off, setting accountabilities is necessary. Here are a few reasons why they
Every company needs at least one great leader. Not all of us are meant to lead, and there are specific skills and talents that great leaders possess. Leadership can be defined as the process of providing direction and influencing individuals or groups to achieve goals. Here are some insights into leadership. Characteristics of Charismatic Leaders:
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