Communication at this very moment in time is absolutely essential, absolutely essential. Some businesses are retreating. They have kind of completely gone dark, while other businesses have twox, threex, fivex, even 10x, the amount of communication that they’re putting out there. Regardless of the type of business that you’re in, I want you to increase
Today’s topic is one that I’ve talked to a fair amount about over the years. But it’s one that I felt really needed to be brought up again today. So the topic is your website, and the responsive nature, along with the content on your site. People are sitting home, as you know, now more
The impact of the current global pandemic may be varying drastically across industry to industry, location to location. And I’m going to keep publishing these. You might think, why don’t you pause on the content and pause on kind of putting these out right now while we’re figuring things out? But that would be the
Today’s topic is this: What am I personally advising my clients to do? What are we doing for clients so that you can start to get some insight into some things that you want to really start to think about? So a couple of disclaimers before I jump in and start telling you a little
Today’s topic is this. It’s something that I like to call the “money bag”. And I surely am not going to take credit for this because it’s not something that I invented by any means. But it’s a strategy that I actually learned from a gentleman named Jack Daly, who does a lot of really
Today’s topic is how to split test or do an A/B test with your marketing. So first off, let’s talk about what are some of the things that you can insure doing a split test for. A split test is simply taking a set of creative pitting it against something else. And when you’re doing
Today’s topic is this the best hidden marketing weapon that you have in your arsenal that you’re most likely not leveraging to the level that you could. Here’s a little bit of background behind how you can actually leverage this as well as some of the mistakes that you probably are already making when you’re
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