Month: April 2010

Anevo
Scroll Down
Why Keeping Current Customers is So Important

Why Keeping Current Customers is So Important

Everyone wants to gain new customers. However, it is much easier and far less costly to sell to existing customers than to new ones. Did you know that acquiring new customers can cost five times more than satisfying and retaining current customers? What an important statistic to keep in mind! Another important rule to remember

6 Free Guerrilla Marketing Strategies That Can Make You Money

6 Free Guerrilla Marketing Strategies That Can Make You Money

Ever since I learned about Guerrilla Marketing, I’ve been a huge fan! I had the opportunity to learn from the Father of Guerrilla Marketing, Jay Levinson, and I am now a Certified Guerrilla Marketing Coach. I have posted about this before, but I thought I would share a few more tips with you. These are

Twitter Conference — #140Conf in NYC

Twitter Conference — #140Conf in NYC

I just got back from the #140Conf in New York City on Weds 4/21. It was a two day event (4/20-4/21), talking all about Twitter. It was the largest worldwide gathering of people interested in the effects of the real-time internet on both businesses and society. I had a blast! I was able to speak

Radio Advertising Marketing

Radio Advertising Marketing

Radio is one of the most traditional forms of advertising. Even with the advent of TV and Internet, radio advertising still remains very popular. It is an extremely powerful advertising method for many reasons. Radio ads provide high reach, high target-ability, and low cost. Here are some radio facts that might inspire you to start

Do you know Web 3.0?

Do you know Web 3.0?

There has never been a better time in history than now to be marketing on the Internet. How would you like to be ahead of 98% of other marketers, gain an unfair advantage over your competitors, and start grabbing market share before anyone realizes they should have been doing the same for the past year? Hopefully,

Organizational Culture

Organizational Culture

Continuing on my trend of talking about business fundamentals, I’m going to talk about organizational culture. Every company has one. Organizational culture is the values shared by all associates of the organization. It is the set of implicit assumptions that the group has and these assumptions determine how the group perceives, thinks about, and reacts

The Importance of Setting Accountabilities

The Importance of Setting Accountabilities

I know I’ve been posting a lot of stuff about leadership, goal setting, etc. But it is so important to have strong fundamentals behind your business! I’m going to talk about setting accountabilities and why that is so critical for successful employees. First off, setting accountabilities is necessary. Here are a few reasons why they

Leadership

Leadership

Every company needs at least one great leader. Not all of us are meant to lead, and there are specific skills and talents that great leaders possess. Leadership can be defined as the process of providing direction and influencing individuals or groups to achieve goals. Here are some insights into leadership. Characteristics of Charismatic Leaders:

How Goal Setting can be Motivational

How Goal Setting can be Motivational

For many, effectively motivating staff and coworkers can be difficult. Almost every manager struggles with motivation at some point in their career, if not throughout. Motivation is highly individual; each employee reacts and is motivated by different things. Therefore, it is difficult to give general advice about motivation. However, proper goal setting is one way

Blue Ocean Strategy

Blue Ocean Strategy

Creating a new business is hard (understatement). But if it is successful, there is nothing greater. I read a book that looks at new businesses in a new and exciting way. Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne is about creating a new market space to avoid battling with competitors. The term

Contact Us For More Information