Today’s topic is all about marketing segmentation. I’ve had a lot of questions around how do you communicate to certain people, how do you put them in different buckets, what do you say and all that good stuff. So, I thought this would be a good interview topic because there’s a lot of powerful marketing
Today’s topic is all around the amount of money you should be investing in your marketing or advertising campaigns. I’ve done a couple of episodes around kind of budgeting for marketing. When I’m referring to marketing, I’m referring to marketing, advertising, paid media, and anything that relates to gaining customers, retaining customers, and getting your
Today’s topic is how to split test or do an A/B test with your marketing. So first off, let’s talk about what are some of the things that you can insure doing a split test for. A split test is simply taking a set of creative pitting it against something else. And when you’re doing
Today’s topic is seasonality in your business. So there’s a lot of industries that have lots of ups and downs when it comes to seasonality. If you’re in vacation cities or vacation towns and you’re servicing your customers and even businesses, obviously there’s seasonality. I used to own a vacation home on a lake and
Identity. If it’s a fundamental starting point for the average consumer than it’s positively critical for a brand. It doesn’t just dictate the presentation of a brand. It defines its very survival. Exclusivity and brand consistency aren’t merely confined to brand logos and copyright trademarks. It summarizes everything a brand embodies. Where would McDonald’s be
Change. Times change. Customers change. Their needs change. And your business changes. So why hasn’t your marketing strategy changed? In a post-Amazon age, customers are more savvy and well-educated than ever. They know that your product (and even the service that is your product) might be no better or worse than your competitors. Each of
For any business, content marketing is one of the most effective strategies that they can tap on. That’s because of the many benefits that it can bring. Content marketing, if done right, can get you the traffic that you need, establish credibility and reputation and notice the overall growth in your business, without necessarily having
For any company who’s into the retail business, marketing strategies and tactics are crucial in order to boost sales. However, a growing number of research claims that aside from these techniques that companies and businesses practice, people can be influenced into buying by influencing them psychologically. The decision-making capacity of today’s consumers is engineered. It
If you are just starting out with your business, it can be a bit difficult to figure out how to begin marketing and advertising your brand. It takes a lot of careful planning, as well as capital, to market your business. Don’t get frustrated especially if you don’t know where to begin, and even if
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