The other day I posted a blog about making your marketing message evoke emotion in the audience. I’m going to focus on another great tactic for evoking emotion; surprise. Today’s marketing landscape is extremely crowded. And competition is not slowing down. To get the attention you want, you need to have more than just a
Last week I wrote a post about the importance of engaging in competitive research. I’m going to elaborate on that and talk about developing a competitive advantage. Before you can develop your competitive advantage, you need to thoroughly research all of your direct and indirect competition. This is critical, because you do not want to
Buzz marketing, or word-of-mouth marketing, is considered one of the most powerful methods of marketing. It doesn’t have anything to do with a huge budget or flashy ads, although that can help sometimes. But even the companies with the smallest wallets can explode because of buzz marketing. The definition is basically the interaction of customers
Everyone wants to get paid for the work they do. Same goes for speakers. If you make a speech, you want to get paid for it. But there is a lot to be said for giving a free speech. Although it will not initially make you any money, you can convert the attendees to paid
Guerrilla Marketing is one of the most well known marketing methods. I love it because it is all about using time, energy and imagination rather than money. Most companies think that the more they spend on their marketing efforts, the better the return. This is not the case. Sometimes, the cheapest tactic can render the
Marketing to the masses has always been a tough strategy, until now. Sites like woot.com, and Groupon.com are popping out like there is no tomorrow. At a first glance, you assume they must have massive marketing budgets to drive the orders they do (thousands and thousands of orders). It’s actually the opposite. The viral factor
Groupon.com is a fun, cheap and easy way to market locally! If you haven’t heard of it yet, check it out! Groupon started in 2008 as a way to make it easier for people to enjoy the great things in their community. There is a Groupon for most cities, and they are growing everyday. Here
Ever since I learned about Guerrilla Marketing, I’ve been a huge fan! I had the opportunity to learn from the Father of Guerrilla Marketing, Jay Levinson, and I am now a Certified Guerrilla Marketing Coach. I have posted about this before, but I thought I would share a few more tips with you. These are
For most companies, postcard marketing can be a great way to generate leads or even product sales. If you’ve read other posts you’ll see that one of the keys to marketing is in the frequency. I recccomend that you send at least 3-4 different postcards to the same audience. Don’t blast out 10,000 cards to
The topic I want to chat about today is service, good old fashion service. I can’t really speak from much experience, but rather from chatting with parents and grandparents and reading books and magazines. From what I have gathered, the service provided in the “good ole days” seemed to be much better then the service.
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