Month: July 2020

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Are you Spending Too Much or Too Little on Advertising?

Are you Spending Too Much or Too Little on Advertising?

Today’s topic is all around the amount of money you should be investing in your marketing or advertising campaigns. I’ve done a couple of episodes around kind of budgeting for marketing. When I’m referring to marketing, I’m referring to marketing, advertising, paid media, and anything that relates to gaining customers, retaining customers, and getting your

Do Things that Do Not Scale

Do Things that Do Not Scale

Today’s topic is all about doing things that do not scale.  You might be thinking, “Michael, isn’t this a little bit counter-intuitive? Is it marketing all about further automation and putting things on autopilot and being able to scale something.”  Now in some instances, I would definitely say yes, that is a good portion of

Business and Marketing in the Moment

Business and Marketing in the Moment

Today is going to be a special episode—I wanted to focus on the topic called marketing in the moment. The reason for that is if I look back at my history, in business, and in marketing, that is really what put me on the map. It’s also the content that has really helped people in

Education-Based Marketing for Brand Awareness

Education-Based Marketing for Brand Awareness

Today’s topic is all about education-based marketing—educating your prospects and customers on everything and anything that they would need to know and understand about your business.  This topic has been around for quite some time but it has really been coming to kind of a crossroads because the level of transparency that prospects and even

How To Stabilize Your Business Amidst The Crisis So You Can Thrive

How To Stabilize Your Business Amidst The Crisis So You Can Thrive

The focus of today’s episode is this topic of “stabilize and thrive”. I know normally you wouldn’t hear the words stabilize and thrive in the exact same sentence because they kind of has different connotations. But I want to share with you what I’m seeing in the marketplace across the hundreds of different businesses that

How to Pivot your Business Amidst the COVID-19 Pandemic

How to Pivot your Business Amidst the COVID-19 Pandemic

Today’s topic is all about the COVID pivot—what are you and your business going to do next?  Now I know that things have been, for lack of a better word, insane the last couple of weeks or the last month, or even in the last month and a half or so, depending on when things

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