Today’s topic is all around the amount of money you should be investing in your marketing or advertising campaigns. I’ve done a couple of episodes around kind of budgeting for marketing. When I’m referring to marketing, I’m referring to marketing, advertising, paid media, and anything that relates to gaining customers, retaining customers, and getting your
Today’s topic is all about doing things that do not scale. You might be thinking, “Michael, isn’t this a little bit counter-intuitive? Is it marketing all about further automation and putting things on autopilot and being able to scale something.” Now in some instances, I would definitely say yes, that is a good portion of
Today’s topic is all about outsourcing overseas. So when you start to look at all the different marketing things that I’m suggesting that you do, but even at a higher level of the things that you must do—actively posting on social media, keeping your website up-to-date, leveraging some source of paid traffic so that you’re
Today is going to be a special episode—I wanted to focus on the topic called marketing in the moment. The reason for that is if I look back at my history, in business, and in marketing, that is really what put me on the map. It’s also the content that has really helped people in
Today’s topic is all about education-based marketing—educating your prospects and customers on everything and anything that they would need to know and understand about your business. This topic has been around for quite some time but it has really been coming to kind of a crossroads because the level of transparency that prospects and even
The focus of today’s episode is this topic of “stabilize and thrive”. I know normally you wouldn’t hear the words stabilize and thrive in the exact same sentence because they kind of has different connotations. But I want to share with you what I’m seeing in the marketplace across the hundreds of different businesses that
Today’s topic is all about the COVID pivot—what are you and your business going to do next? Now I know that things have been, for lack of a better word, insane the last couple of weeks or the last month, or even in the last month and a half or so, depending on when things
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