Digital marketing revenues reached $57.9 billion in the U.S. during the first six months of 2019 alone. Yet despite these numbers, there are still more than a few hold-outs. Some say, “Digital marketing is a passing trend.” “It’s too difficult to adopt.” “It’s too expensive.” “It’s too risky.” “There’s no significant ROI”. “We don’t understand
There’s a number of things that contribute to having a successful business. The market may appear to be saturated, which can make it easy to be swayed by current trends. People may often tell you to do this or that in order to succeed. But, the foundation of success for any business lies in sales.
Identity. It’s at the heart of every human interaction. It’s how we distinguish ourselves. It’s how we communicate with one another. And what goes for individual interactions, goes for any business segment. A brand communicates both reputation and consistency– a brief but unmistakable summary of the underlying message and whatever associations they elicit. McDonald’s is
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