Today’s topic is all about small business failure and what to do about it. For the last six-plus months, I have been secretly and quietly researching small business failure for a few reasons. Selfishly speaking, I’m working on my next book and it’s largely about small business failure and what to do about it. But,
Today’s topic is about tipping the needle, tipping the hand in your favor. I’m about a week away from finishing up my master’s thesis. As I’ve mentioned once or twice in the past, I decided at least last year to try and cross off more of my bucket list items. I’ve really been doing a
Today’s topic is all about education-based marketing—educating your prospects and customers on everything and anything that they would need to know and understand about your business. This topic has been around for quite some time but it has really been coming to kind of a crossroads because the level of transparency that prospects and even
Today’s topic is this the best hidden marketing weapon that you have in your arsenal that you’re most likely not leveraging to the level that you could. Here’s a little bit of background behind how you can actually leverage this as well as some of the mistakes that you probably are already making when you’re
Establishing your personal brand is crucial for a number of reasons. It is by establishing personal branding that you can enjoy its benefits not only in your business but also in your professional and even personal life. It has become a requirement for anyone who is looking into getting noticed and recognized, and ultimately grow
When talking about effective personal branding, you have to go above and beyond the ordinary and do something more actionable to help you get recognized. You need to stand out, and if you want to make that happen, you need to deviate from the norm. So, how do you do that? Here are some of
When it comes to any business, branding is a crucial aspect. If you think about the most successful and popular companies in the world, their brands is something that everyone is familiar of. If you are building your company’s brand, you must also make an effort to build your personal brand because it is just
You work hard to get new customers. You advertise, send thoughtful marketing messages, and delivery a quality product or tremendous service. But is that enough? A extremely powerful way to keep customers loyal is to provide exceptional post transaction service. Aka the follow up. Keeping in touch with a simple letter, email or even a
The other day I posted a blog about making your marketing message evoke emotion in the audience. I’m going to focus on another great tactic for evoking emotion; surprise. Today’s marketing landscape is extremely crowded. And competition is not slowing down. To get the attention you want, you need to have more than just a
Check out this crazy commercial from Cisco. It is Cisco’s new generation of technology. It will allow people to use video in new ways to enhance collaboration, productivity, and business innovation. Cisco says that it will allow you to access any service, at any location from any device while reducing operational costs and environmental impact.
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