Category Archives for "Marketing Insights"

Jul 16

The Competitive Advantage

By Michael Tasner | Business Strategy , Guerrilla Marketing , Keys to Success , Marketing Insights , Uncategorized

Last week I wrote a post about the importance of engaging in competitive research. I’m going to elaborate on that and talk about developing a competitive advantage. Before you can develop your competitive advantage, you need to thoroughly research all of your direct and indirect competition. This is critical, because you do not want to […]

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