It has been a few months since the Coronavirus pandemic affected so many small business owners. One of the questions that have been constantly asked recently is what should your marketing budget be, even with this post Coronavirus situation. I’m going to give you a couple of different scenarios and situations, and I will tell
One of the keys to marketing is knowing the sentiment of the marketplace. As these are trying times, being in tune with that is going on is critical. Let us talk about market sentiment. A lot of people have been asking lots of different questions that start with: • Should I pause all my marketing?
Let us talk about your business and Maslow’s hierarchy of needs. You must probably have a vague idea about this theory from your days spent in school, but I wanted to give you a little bit of a refresher and teach you how this directly applies to everything that is going on at the moment.
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