Speed to Market

Speed to Market, or time to market (TTM), is the length of time it takes from a product being conceived until it is available for sale. TTM is especially critical in industries where products are outmoded quickly – meaning new and improved versions or products are coming out rapidly. Consumer electronics is one industry where this is especially important! Think about Apple, they’ve basically mastered the art of having the perfect TTM. People line up for days to purchase the latest iPhone.
But in any industry, speed to market is very important. It is becoming increasingly important because of growing competition. Being the “first” of anything can help you corner the market. It also gives you instant credibility and many will view you as the expert in your industry. Streamlining your product development process can not only improve your market share, but it will save you time and money. There are many different strategies to reduce TTM and they affect each industry differently. Outsourcing certain activities is one option. Creating a consistent schedule for product development. There are also various computer software programs that aid in the streamlining process for product development, but they can be costly.

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If you need a little more or a little less, we completely understand. We only want to work with businesses who are ready and determined to stay at the forefront of their industry. 

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