Category: Marketing Insights

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Competitive Research – Why It's Critical

Competitive Research – Why It's Critical

Partaking in some competitive research is always a smart idea. Why? Because you need to know what your competition is up to if you want to stay ahead of them! Some of our clients say that they don’t have any competition… but that is rarely the case. Even if you have come up with an

How Giving Free Speeches can get You Business

How Giving Free Speeches can get You Business

Everyone wants to get paid for the work they do. Same goes for speakers. If you make a speech, you want to get paid for it. But there is a lot to be said for giving a free speech. Although it will not initially make you any money, you can convert the attendees to paid

Speed to Market

Speed to Market

Speed to Market, or time to market (TTM), is the length of time it takes from a product being conceived until it is available for sale. TTM is especially critical in industries where products are outmoded quickly – meaning new and improved versions or products are coming out rapidly. Consumer electronics is one industry where

Authentic Marketing

Authentic Marketing

Marketing and honesty are not usually associated together. Not all marketers are liars, but sales/marketing gets a bad rap sometimes. This goes back for as long as people were selling things. Think back to the days before internet, TV or even radio. Quacks were selling “elixirs” and cure-alls. Obviously, things have improved drastically with the

Do You Need Market Research?

Do You Need Market Research?

Market research is one of the most important elements to developing your marketing campaign. It is the systematic gathering, recording and analysis of data from your market relating to products and services. You might have a fantastic product that you think people will love, but you need to completely understand your market inside and out

Launching a New Product? Market Research

Launching a New Product? Market Research

Knowing your target market is one of the most important elements to a successful marketing campaign, if not the most important. Marketing to those that are not in your target market is useless and extremely wasteful! But knowing your target market becomes even more critical when you are launching a new product. Why? Because you

5 Secrets to the Sales Follow up

5 Secrets to the Sales Follow up

Following up is one of the best ways to establish a positive relationship with your client/customer, or potential client/customer. It shows that you care, and you genuinely share in their desire to succeed. It shows your investment in them. Basically, it’s never a bad idea! Here are some tips and ideas for a great follow

Delivering WOW Customer Service

Delivering WOW Customer Service

You’ll have to agree that customer service is one of the most important elements of a business. Without customers, you don’t really have a business! That is why I put such a heavy emphasis on delivering great customer service. It is really important to WOW your customers, and it’s really not that hard! Most of

Twitter Conference Pictures

Twitter Conference Pictures

I know it’s been a long time since the #140Conf Twitter Conference in NYC (April 20th), but I’ve been so busy I haven’t had a chance to upload my pictures! I finally had some spare time and I figured I would write another post so I could share them with you! I had such a

Why Blog?

Why Blog?

Blogs grow your visibility – and therefore enhance your marketing efforts. Search engines LOVE blogs because of their content-based nature. Blogs are also one of the best places to start building (or expanding on) relationships. This should be considered an extension to your sales process. Most companies don’t have enough resources to call on customers

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