Buzz marketing, or word-of-mouth marketing, is considered one of the most powerful methods of marketing. It doesn’t have anything to do with a huge budget or flashy ads, although that can help sometimes. But even the companies with the smallest wallets can explode because of buzz marketing. The definition is basically the interaction of customers
Today is the day of my book launch!! Marketing in the Moment: The Practical Guide to using Web 3.0 Marketing to Reach Your Customers First serves as a complete, practical, no-fluff desk reference to next generation online and mobile marketing. Check out my book launch site. Companies of all sizes can learn to successfully utilize
Partaking in some competitive research is always a smart idea. Why? Because you need to know what your competition is up to if you want to stay ahead of them! Some of our clients say that they don’t have any competition… but that is rarely the case. Even if you have come up with an
Everyone wants to get paid for the work they do. Same goes for speakers. If you make a speech, you want to get paid for it. But there is a lot to be said for giving a free speech. Although it will not initially make you any money, you can convert the attendees to paid
Speed to Market, or time to market (TTM), is the length of time it takes from a product being conceived until it is available for sale. TTM is especially critical in industries where products are outmoded quickly – meaning new and improved versions or products are coming out rapidly. Consumer electronics is one industry where
Guerrilla Marketing is one of the most well known marketing methods. I love it because it is all about using time, energy and imagination rather than money. Most companies think that the more they spend on their marketing efforts, the better the return. This is not the case. Sometimes, the cheapest tactic can render the
Company culture and values are more important than one might think. They influence how business is done, and how your employees interact with each other and you. It can have a huge impact your business function as well. I thought I would share my company’s ten core values so you can get an idea of
Marketing and honesty are not usually associated together. Not all marketers are liars, but sales/marketing gets a bad rap sometimes. This goes back for as long as people were selling things. Think back to the days before internet, TV or even radio. Quacks were selling “elixirs” and cure-alls. Obviously, things have improved drastically with the
Scheduling a meeting can be a struggle, let alone having a truly effective, well planned one. Lots of time goes into fitting the meeting into everyone’s schedule and making sure the meeting stays on point. I’m sure most of you will agree, lots of time ends up being wasted. Thats why I use TimeBridge.com to
Market research is one of the most important elements to developing your marketing campaign. It is the systematic gathering, recording and analysis of data from your market relating to products and services. You might have a fantastic product that you think people will love, but you need to completely understand your market inside and out
Knowing your target market is one of the most important elements to a successful marketing campaign, if not the most important. Marketing to those that are not in your target market is useless and extremely wasteful! But knowing your target market becomes even more critical when you are launching a new product. Why? Because you
Following up is one of the best ways to establish a positive relationship with your client/customer, or potential client/customer. It shows that you care, and you genuinely share in their desire to succeed. It shows your investment in them. Basically, it’s never a bad idea! Here are some tips and ideas for a great follow
You’ll have to agree that customer service is one of the most important elements of a business. Without customers, you don’t really have a business! That is why I put such a heavy emphasis on delivering great customer service. It is really important to WOW your customers, and it’s really not that hard! Most of
Marketing to the masses has always been a tough strategy, until now. Sites like woot.com, and Groupon.com are popping out like there is no tomorrow. At a first glance, you assume they must have massive marketing budgets to drive the orders they do (thousands and thousands of orders). It’s actually the opposite. The viral factor
One of my favorite topics is productivity. After reading Dave Crenshaws first book, The Myth of Multitasking (great book, grab a copy), I was totally excited to hear he had a second book coming out; Invaluable. I just finished reading the book last evening and wanted to share some of the key insights that I grabbed
I know it’s been a long time since the #140Conf Twitter Conference in NYC (April 20th), but I’ve been so busy I haven’t had a chance to upload my pictures! I finally had some spare time and I figured I would write another post so I could share them with you! I had such a
Step 1: Develop your station mind map so you know where you’re headed. What do you want to get out of your TV station? What content do you want to provide? What will be your hours of operation? When will you be live versus pre-recorded? Create a schedule of events and topics. Step 2: Get
Blogs grow your visibility – and therefore enhance your marketing efforts. Search engines LOVE blogs because of their content-based nature. Blogs are also one of the best places to start building (or expanding on) relationships. This should be considered an extension to your sales process. Most companies don’t have enough resources to call on customers
Virtual Reality worlds are gaining popularity, and will continue to do so. They can easily be applied to business activities, and can save your company tons of money! Lets look at the advantages and disadvantages of jumping on the virtual train: Advantages: No location barriers Demonstrate products in real time Awesome user experiences with massive interaction
Everyone wants things quicker than the day before. Solutions, Inc. is actually the fourth company I have started and grown. After experiencing issues in the other three, I knew that I had to learn everything I could about different systems that could help a business run more effectively. After much research, and chats with different
Let’s talk about how you can create a digital marketing strategy that builds your business.
