Peter Drucker said it best: “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”
I’ve spent my life thus far focusing around those two areas, marketing and innovation and have vowed to master both.
Whether you are a business owner that is looking at how to grow your company, or a Fortune 500 company aiming to take more market share, the fact remains, you need to focus your efforts on marketing and innovation.
Take a look around my site as there is “something for everyone.” If you’re new here, grab a copy of my book so you can learn my style of teaching and consulting. If you’re looking for some instant help, pop me a note and let’s connect!