By Michael Tasner | Business Marketing Tips
Today’s topic is all about the rule of repetition. There are a few tactics and strategies when it comes to marketing that really makes a massive impact and marketing repetition is one of those. I like to use the example of children and kids — they’re really instinctive about this whole rule of repetition. It’s […]
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By Michael Tasner | Business Marketing Tips
Today’s topic is all about your marketing gauges. What do you look at when you’re tracking your marketing? What are you looking at? What are you analyzing? What are the numbers mean? What’s good and what’s bad? I think that a lot of businesses are finally starting to look at if they are marketing in […]
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By Michael Tasner | Uncategorized
Today’s topic is all about small business failure and what to do about it. For the last six-plus months, I have been secretly and quietly researching small business failure for a few reasons. Selfishly speaking, I’m working on my next book and it’s largely about small business failure and what to do about it. But, […]
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By Michael Tasner | Uncategorized
Today’s topic is all about marketing segmentation. I’ve had a lot of questions around how do you communicate to certain people, how do you put them in different buckets, what do you say and all that good stuff. So, I thought this would be a good interview topic because there’s a lot of powerful marketing […]
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By Michael Tasner | Uncategorized
Today’s topic is about tipping the needle, tipping the hand in your favor. I’m about a week away from finishing up my master’s thesis. As I’ve mentioned once or twice in the past, I decided at least last year to try and cross off more of my bucket list items. I’ve really been doing a […]
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By Michael Tasner | Marketing Tips
Today’s topic is all around the amount of money you should be investing in your marketing or advertising campaigns. I’ve done a couple of episodes around kind of budgeting for marketing. When I’m referring to marketing, I’m referring to marketing, advertising, paid media, and anything that relates to gaining customers, retaining customers, and getting your […]
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By Michael Tasner | Business Marketing Tips
Today’s topic is all about doing things that do not scale. You might be thinking, “Michael, isn’t this a little bit counter-intuitive? Is it marketing all about further automation and putting things on autopilot and being able to scale something.” Now in some instances, I would definitely say yes, that is a good portion of […]
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By Michael Tasner | Uncategorized
Today’s topic is all about outsourcing overseas. So when you start to look at all the different marketing things that I’m suggesting that you do, but even at a higher level of the things that you must do—actively posting on social media, keeping your website up-to-date, leveraging some source of paid traffic so that you’re […]
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By Michael Tasner | Uncategorized
Today is going to be a special episode—I wanted to focus on the topic called marketing in the moment. The reason for that is if I look back at my history, in business, and in marketing, that is really what put me on the map. It’s also the content that has really helped people in […]
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By Michael Tasner | Uncategorized
Today’s topic is all about education-based marketing—educating your prospects and customers on everything and anything that they would need to know and understand about your business. This topic has been around for quite some time but it has really been coming to kind of a crossroads because the level of transparency that prospects and even […]
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