I have been experiencing Matthew Ferry’s “Inspired Action Weekly” Life Coaching course, and it is absolutely fantastic! If you’re looking for an inspirational course that will make your life better, this is it!
I’ve always been skeptical to all the hype about life coaches and self improvement, but after meeting and working with Matthew Ferry, I’ve completely changed my mind! He really knows what he’s talking about. He has coached over 8000 people, many of them have been celebrities, sports stars, and business leaders. These are people you would think have a a surplus of happiness. But that’s just not the case! Matthew helped these people achieve happiness. And he can help you, too!
Inspired Action Weekly is a 2 year long virtual coaching program. Basically, it answers this question: How do you feel good now, and use that energy to achieve more? Matthew has put together 490 different ways to get you inspired and in action to achieve your dreams! As a business owner, I found these courses to be more than helpful. I think they’re perfect for anyone that just wants to achieve more in their life!
If you check out his life coaching site, you can learn more about the specifics of the program, and see video testimonials.
If you’re unsure if it’s right for you, try a 14 day trial for only $1! With no risk, I’m sure you’ll be happy with what you see, and how you feel! I can’t believe how great this program is, and I wanted to share it with you!
Running a business can be very challenging, let alone a 100% virtual based business. When managed correctly, virtual employees can be a great asset. Unfortunately, without effective management, keeping virtual employees productive can be a struggle.
I have ran a virtual company over the past 11 years. Based on this experience, I have put together this article to provide you with four of the top secrets to running a virtual company.
Setting the ground rules. Make sure that you establish accountability from day one.
Provide some “face time”. Have weekly meetings with web cams so that you can see expressions and tone. I recommend using skype.
Reporting. Having daily, weekly and monthly reports ensures that work is getting done.
In-person meetings. It’s always nice to meet face to face and bond with your team.
Having virtual employees is a great asset and when they are managed and treated well, they can be productivity powerhouses!
It’s Friday! I’m going to share with you some (not so) random tips, facts and ideas to help you with implementing a strong social media plan for you business. There are so many aspects of social media that you can utilize.
Did you know…
The world now spends over 110 billion minutes on social networks and blog sites.
Social networks and blog sites are visited by 3/4 of global consumers who go online.
There are more than 3.5 billion pieces of content (web links, news stories, blog posts, etc) shared on Facebook each week.
The average number of tweets per hour is around 1.3 million.
Some tips and ideas:
It is better to dive deeper into a few social networks than to spread yourself too thin over many.
Look at what your competition is doing in regards to social media, and make sure you’re at least doing the same.
Be a good listener: listen to what customers are saying on the various social media sites, and learn from it. It’s simple market research.
Measure your social media results. Use affiliate links to see how many clicks (or hopefully sales) you get from your social media efforts.
Are you new to an area and don’t know all the best restaurants, bars and clubs? Or are you simply looking for something good to do tonight in your city? Either way, Metromix.com is a great site to get to know the city you’re in! It is your one-stop local entertainment guide on where to go and what to do in your particular city. It features the hottest restaurants and bars, to the latest in events, music, movies, style, and TV.
It works similar to craiglist.com and groupon.com. There is a Metromix.com for each city. For example, if I lived in Atlanta, GA, my metromix would be http://atlanta.metromix.com. Simple enough!
Some features of Metromix are the ability search thousands of hotspots by neighborhood, type of food or music, or a specific date. You can discover a insider’s perspective by finding fresh, new and unexpected ideas for going out. Metromix also acts as a community where you can share your experiences and opinions through ratings, reviews, photos, and videos. It’s constantly updated, you should visit daily as there’s always something new to read, watch, or view.
Metromix.com isn’t available for all cities yet. Check http://www.metromix.com/pick_your_city to see if your city is there. Hopefully it will be available for all cities soon!
I decided it’s time to post five more guerrilla marketing weapons. I’ve said it before, but I can’t reiterate enough how effective guerrilla marketing tactics are! After spending 1:1 time with Jay Levinson, the Father of Guerrilla Marketing, I’ve realized that these tactics are better than the most expensive tactics out there. So, without further ado, here are 5 more guerrilla marketing tactics:
Referral program. It’s a fact, referrals are one easiest ways to get customers. People are more likely to come to you if you are recommended by someone they respect, so go to your current (happy) customers to find referrals.
Word-of-mouth. Viral, or buzz, marketing is a fantastic way to gain exposure and brand recognition. It’s usually cheap, and all it takes is a crafty online video that grabs attention.
Free consultations. People love free stuff. So, offer potential clients a free consultation, and you already have them in your door and they will be more likely to buy from you. If you have a high quality product/service, why wouldn’t they buy?
Radio spots. While this one isn’t as cheap as the others, it’s highly effective. Check out my post on radio ads for more info.
Testimonials. These are great because they are believable. It goes along with referrals. People would rather hear that your company is great from a peer rather than from the owner.
We recently discovered Traffic Geyser, and I’m really excited about this service! It makes video distribution so much easier and much more effective.
The software behind Traffic Geyser is pretty simple, which is what I love about it. Basically, it provides an interface that allows you to upload a video file, add data, and submit the file to a number of video sharing sites, such as YouTube, Vimeo, etc. It saves you tons of time by eliminating the need to upload your video to multiple sources.
The Traffic Geyser library has tons of information all about video marketing. There are over 15 videos that give you details on how to make money from posting videos online. There are other handy tools such as a slideshow creator, transcription service, keyword research, and so much more! The price is a little steep (~$100/month), but it is worth it if you are serious about making money online! You don’t need a lot of online marketing knowledge to be successful if you have Traffic Geyser.
I’ve been watching the helpful videos, and they’re very easy to follow and packed with great online marketing info. I suggest you check out Traffic Geyser!
You work hard to get new customers. You advertise, send thoughtful marketing messages, and delivery a quality product or tremendous service. But is that enough? A extremely powerful way to keep customers loyal is to provide exceptional post transaction service. Aka the follow up.
Keeping in touch with a simple letter, email or even a phone call can make a big impression for the customer. It really shows that you care and are invested in his/her patronage. Some people think that they will come off as too pushy, but that is rarely the case! Do not try and sell your customer anything in your follow up, simply thank them for their business and ask how everything is. Offer them to come in for a free tune up is that applies to your product. Any contact that shows you care will make a positive impression on your customer, and will help keep them loyal to you! And it hardly costs a thing.
If you have a large business, it might seem overwhelming to add following up to your activities. Here are some tips for developing a good follow up system.
Keep it systematic. There should be a process that is followed every time.
It should require minimal physical interaction to run. Meaning, have an electronic autopilot that will send out messages.
It should generate consistent, predictable results.
The other day I posted a blog about making your marketing message evoke emotion in the audience. I’m going to focus on another great tactic for evoking emotion; surprise.
Today’s marketing landscape is extremely crowded. And competition is not slowing down. To get the attention you want, you need to have more than just a clever idea. You want a message that is impossible to ignore. Like a surprise!
I like this tactic because it goes perfectly with guerrilla marketing. It doesn’t take a lot of money, just time, energy and imagination. A surprise marketing tactic can range from a captivating commercial, to a simple “something extra” that surprises your customer. Surprise can make quite an impact, which is exactly what you want. Here are some examples:
An advertising agency kept representatives of British Rail waiting for over an hour in a dingy waiting room. As the reps were about to leave in disgust, the ad people stormed in and said, “You’ve just experienced what British Rail customers experience every day.” The agency won the contract, and the stunt was described as “one of the biggest pitch gambles.”
People get their cars valeted at a hotel, and when they leave they are greeted by a nice little surprise, like chocolate or candy, sitting on their dashboard.
Crates of eggs bearing a particular airlines logo on a baggage carousel to demonstrate how carefully the airline handles luggage.
None of these surprise tactics cost very much, but they have major impact.
Check out this crazy commercial from Cisco. It is Cisco’s new generation of technology. It will allow people to use video in new ways to enhance collaboration, productivity, and business innovation. Cisco says that it will allow you to access any service, at any location from any device while reducing operational costs and environmental impact. Sounds great! Hopefully we’ll be able to to try on clothes like that soon
The response to the launch of my new Web 3.o book, Marketing in the Moment, has been great! It has received some excellent reviews, and I couldn’t be happier with the results.
But I have some really exciting news! For the next 3 days (7/26-7/28), Marketing in the Moment will be FREE on Amazon if you buy the kindle version. Yes, free! I think it’s a great opportunity for those of you that haven’t had a chance to get it yet, now is the time. And Kindle is a really fun, cheap way to read books. It’s definitely the next big thing for books. So, please check it out! Here is a link directly to where to find it on Amazon.
