Writing

Columns on what the headlines teach about marketing.

Michael writes a regular column for Inc. and contributes to Forbes and Entrepreneur. Each piece takes a story from the news and pulls out the lesson any business can use.

Inc. · Nov 2026

Nvidia's Board Is Investigating Its Own CEO. How It Responded Is a Master Class in Reputation Management

Read on Inc.
Show27 articles

Inc. · Nov 2026

McDonald's Spends Millions on Value Meals. Here's Why Customers Are Still Walking Away

Inc. · Nov 2026

The Stock Market Just Suffered a $2.5-Trillion Drop. Panic-Cutting Marketing Budgets Would Still Be a Fatal Mistake

Inc. · Nov 2026

LIV Golf Just Collapsed. It Spent $5 Billion Renting an Audience Instead of Building One

Inc. · Nov 2026

A Disney Channel Star Just Raised $375 Million for Space. The Lesson Is Substance Over Spectacle

Inc. · Nov 2026

The Real Reason Behind Marvell's $115 Billion Mega-Deal Has Nothing to Do With Chips

Inc. · Oct 2026

Starbucks Just Posted a 7.2 Percent Sales Jump by Doing the Opposite of What Tech Told It To

Inc. · Oct 2026

Binance Just Lost $6.3 Billion to One Laptop. How It Responds Is the Real Lesson

Inc. · Oct 2026

DoorDash Just Paid $17 Billion for Instacart and Isn't Changing the Name. That's the Smart Part

Inc. · Oct 2026

Hailey Bieber and Bella Hadid Are at War Over Activewear. The Lesson Works For Any Brand on Any Budget

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