Consulting
An outsider's eye. An owner's urgency.
Michael works directly with founders and leadership teams who want results, not reports. He comes in from the outside, finds what is holding growth back, and builds the plan to fix it.
StoryBrand Certified Guide
Clear messaging that sells
Unreasonable Hospitality
Certified in customer experience
Former CMO, Guerrilla Marketing
Trained under Jay Levinson
MBA, Warwick Business School
Doctorate in business underway
Ways to work with Michael
Every engagement starts with a short call to make sure it is the right fit.
360 Marketing Audit
A full, outside look at every channel, message and number, with a prioritized plan to fix what matters most.
Best for
Owners who know marketing is underperforming but not exactly where.
What you get
- Review of every channel, message and metric
- Findings presented live to your leadership team
- A prioritized 90-day action plan
Solve One AI Project
Pick one real marketing problem, put AI to work on it, and prove the value before you spend more.
Best for
Teams overwhelmed by AI options who want one clear win.
What you get
- Choose the highest-value use case together
- Build and launch the workflow
- Train your team to run it
Guerrilla Marketing Strategy
Big results on a modest budget, using the unconventional thinking Michael learned working alongside Jay Levinson.
Best for
Businesses that need growth without a big budget.
What you get
- Low-cost, high-impact campaign ideas
- Partnership and local plays
- A 12-month guerrilla marketing calendar
Hospitality-Driven Growth
Turn customer experience into your best marketing channel with Unreasonable Hospitality principles.
Best for
Service businesses where reviews and referrals drive revenue.
What you get
- Customer journey review
- Moments worth talking about
- A hospitality playbook for your team
Coming soon
The 24-Hour Marketing Turnaround
Michael comes on site for two intense days and plans your marketing from scratch. You leave with the strategy, the calendar and the first campaigns ready to go.
How an engagement works
1
Fit call
30 minutes to understand the problem and decide if Michael is the right person to solve it.
2
Diagnose
An outside look at your numbers, messaging and channels. No assumptions.
3
Plan and launch
A clear plan with owners and deadlines, and help getting the first moves live.
Start a conversation
What problem are you trying to solve?
A few lines is plenty. Michael reads every inquiry personally.