Last week I wrote a post about the importance of engaging in competitive research. I’m going to elaborate on that and talk about developing a competitive advantage. Before you can develop your competitive advantage, you need to thoroughly research all of your direct and indirect competition. This is critical, because you do not want to
I just got back from the #140Conf in New York City on Weds 4/21. It was a two day event (4/20-4/21), talking all about Twitter. It was the largest worldwide gathering of people interested in the effects of the real-time internet on both businesses and society. I had a blast! I was able to speak
Want to get noticed? When it comes to marketing, of course you do! One of the fastest growing marketing trends is using online videos, specifically on YouTube.com. Everyone and their grandmother knows about YouTube, and most of you have used it yourselves. Its a great way to get a viral message out there that can
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