Tag Archives for " customer retention "

Apr 30

Why Keeping Current Customers is So Important

By Michael Tasner | Business Strategy , Keys to Success , Marketing Insights , Sales Strategy , Uncategorized

Everyone wants to gain new customers. However, it is much easier and far less costly to sell to existing customers than to new ones. Did you know that acquiring new customers can cost five times more than satisfying and retaining current customers? What an important statistic to keep in mind! Another important rule to remember […]

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