Tag: branding

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What Is Corporate Branding?

What Is Corporate Branding?

Identity. It’s at the heart of every human interaction. It’s how we distinguish ourselves. It’s how we communicate with one another. And what goes for individual interactions, goes for any business segment. A brand communicates both reputation and consistency– a brief but unmistakable summary of the underlying message and whatever associations  they elicit. McDonald’s is

The Importance of Brand Consistency

The Importance of Brand Consistency

Your company’s brand is important because it’s what people think of you. It’s the image, words, feeling, etc associated with your company. Very successful companies all have very distinct brands that are highly recognizable. An extremely effective brand is Apple. What words come to mind when you think of the Apple brand? Innovative, technologically advanced,

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