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Starbucks cup with corporate branding
Nov 19

What Is Corporate Branding?

By Michael Tasner | Personal Brand

Identity. It’s at the heart of every human interaction. It’s how we distinguish ourselves. It’s how we communicate with one another. And what goes for individual interactions, goes for any business segment. A brand communicates both reputation and consistency– a brief but unmistakable summary of the underlying message and whatever associations  they elicit. McDonald’s is […]

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