Sales Strategy — Know what Your Selling

By Michael Tasner | Sales Strategy

Jan 10
Sales Strategy

How many times have you been in a situation where you are being sold to?   I can think of at least 50 in just the past week:

  • Wine at dinner
  • Upgrading licenses
  • Better car wash
  • Warranty on a new printer
  • Etc, etc. etc.

What I’ve found is that I’m much more likely to buy if the salesperson knows the product or service backward and forward.  If they start hesitating or have to check with others for answers I get skeptical.

Bottom line:  if you want to sell more, really get to know what your selling so you can answer pretty much any question that may come up!

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(2) comments

The Best Spinner January 29, 2010

Been looking for this type of information. Everything I’ve read anywhere else hasn’t covered it very well, but your post did. Thanks…

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