For most companies, postcard marketing can be a great way to generate leads or even product sales. If you’ve read other posts you’ll see that one of the keys to marketing is in the frequency. I recccomend that you send at least 3-4 different postcards to the same audience. Don’t blast out 10,000 cards to 10,000 different people. Test out 1000 or so people 4 times, bringing your total test mailing to about 4000. With this list, you can see if you have produced a positive ROI or not pretty quickly.
We use postcards quite frequently at our company to generate leads, but what I’ve found to be even more effective with a higher ROI is postcard decks. In order to market with postcard decks you will want to find a company that has these decks (usually about 10 postcards) going into your target audience.
If you sell a product that is perfect for people that just built a new home, locate a company that has decks going out to this crowd. From testing this quite a bit, I have found that response rates are between 3-10% higher then just a traditional postcard!
Jay Conrad Levinson (the founder of Guerrilla Marketing) is a big fan of postcard decks, so if he likes them, then it’s an even great reason to test them out!