I was on a consulting call the other day when the question came up: Michael, how long do you think it will be before we see results?
To my reply: I have simply no idea. This baffles marketers and our clients, but, it’s a fact.   Consumers are bombarded by thousands of marketing messages a day, of which our marketing messages are just one of the.
The way to tip the scale in our favor is to increase the number of interactions we have and the mediums.  Let’s hit them up with radio, social marketing, email marketing, mobile marketing, a postcard and so on.
There are varying statistics on the number of times you need to reach someone in order for them to take action, I’ve seen as low as seven and as high as 500, it’s pretty crazy.
The bottom is however: it takes time to get the marketing results you’re looking for.  Setup your marketing calendar and stick to it.  Don’t deviate off the calendar unless your absolutely certain (armed with data)  that the method is just not working.
We’ve designed campaigns that have brought in huge windfalls of cash years later, and nothing in the beginning.
Marketing takes time, have patience and I promise you, this will be the best investment you ever make!