Everyone wants to get paid for the work they do. Same goes for speakers. If you make a speech, you want to get paid for it. But there is a lot to be said for giving a free speech. Although it will not initially make you any money, you can convert the attendees to paid customers.
Your speech or seminar should be mostly valuable information that demonstrates your expertise. Give the audience something they can appreciate. But at the end, take about fifteen minutes to sell your product or service. Make it from the heart. You will most likely attract more people to your free speech or seminar that you would to a paid one, and these people may purchase your product or sign up for your service.
Try contacting local business groups or chamber of commerce organizations. When you offer your services as a free speaker, they will most likely be thrilled. It’s a win-win for everyone because it gives you a chance to advertise your company, and you are contributing to your local business community. A lot of times, you won’t even have to “sell” your business. Interested audience members will approach you afterwards to ask about your company.
I like the idea of giving free speeches and seminars as a way to generate business because it does not cost me anything but a few hours at most, and it produces great results. It is definitely worth a try.