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Guerrilla Marketing Mentioned on the Grammy's

Guerrilla Marketing Mentioned on the Grammy's

I typically don’t want the Grammy’s, but I decided to this evening.  While watching the Grammy’s, one of the bands that got some help from Guerrilla Marketing (The Zac Brown Band)  WON and a Grammy.  Since they got quite a bit of help from Guerrilla Marketing they gave a plug to the brand.  Guerrilla Marketing

Sales Strategy — Know what Your Selling

Sales Strategy — Know what Your Selling

How many times have you been in a situation where you are being sold to?   I can think of at least 50 in just the past week: Wine at dinner Upgrading Salesforce.com licenses Better car wash Warranty on a new printer Etc, etc. etc. What I’ve found is that I’m much more likely to buy

You gotta be a little crazy in 2010

You gotta be a little crazy in 2010

We’re in-store for another interesting year.  I always enjoy interesting however as it keeps me on my toes.  If marketing and entrepreneurship were that easy then everyone would be doing it! Here’s what I mean when I say crazy: #1 First off, read my other blog post on some general trends and more specific to

A Unique Place To Get Ideas – The Shower

A Unique Place To Get Ideas – The Shower

Everyone has their favorite time place and way to get those “breakthru ideas.” For some, they come after hours of intense relaxation, others, ideas come when they least expect them and they aren’t even thinking. For me: it’s the shower.   I take 45-90 minute showers each day in the morning.   I get all the boring

15 Amazing Business Books To Advance Your Mind

15 Amazing Business Books To Advance Your Mind

One of the top questions I get asked are: Michael, what are some of YOUR favorite books? You asked, you got it: To make it easier, I’ve also linked these to Amazon (without an affiliate link) I use Amazon to buy books exclusively because they are amazing, plain and simple. They are so amazing, I’m

Tips for Car Dealers to Improve The Car Buying Experience

Tips for Car Dealers to Improve The Car Buying Experience

I tend to purchase new vehicles often. Since I’m not a fan of hate mail, I won’t mention the cars I tend to buy (foreign). I’ve had a different experience at pretty much every place I’ve purchased a car from, some good, some bad.  Surprisingly I’ve never had a wonderful experience that makes me want

How to NOT use a coupon in your marketing

How to NOT use a coupon in your marketing

I’ll start off by saying that I’m not a coupon clipper.  Yes I know I’m offending like 50% of the population especially those people that claim to spend $10 a week on food that retails for hundreds.   I simply have better things to do (that I personally consider better) like spending time with my kids,

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