Keeping your business running smoothly is easier said than done. Most entrepreneurs have great, broad ideas, and are much better at strategizing than dealing with the details. This is me. However, those little business details are sometimes just as important as the grand strategies that drive a company. That is why it is important to
Want to get noticed? When it comes to marketing, of course you do! One of the fastest growing marketing trends is using online videos, specifically on YouTube.com. Everyone and their grandmother knows about YouTube, and most of you have used it yourselves. Its a great way to get a viral message out there that can
For most companies, postcard marketing can be a great way to generate leads or even product sales. If you’ve read other posts you’ll see that one of the keys to marketing is in the frequency. I recccomend that you send at least 3-4 different postcards to the same audience. Don’t blast out 10,000 cards to
The topic I want to chat about today is service, good old fashion service. I can’t really speak from much experience, but rather from chatting with parents and grandparents and reading books and magazines. From what I have gathered, the service provided in the “good ole days” seemed to be much better then the service.
I will admit, I never use to a fan of direct mail – at least not the typical kind: a simple letter. However, I’m a major fan of lumpy mail or direct mail that stands out and gets someone to open or read it. One of my secret weapons the past few years has been
I was on a consulting call the other day when the question came up: Michael, how long do you think it will be before we see results? To my reply: I have simply no idea. This baffles marketers and our clients, but, it’s a fact. Consumers are bombarded by thousands of marketing messages a day,
I was watching the super bowl yesterday and getting some work done at the same time. One of the commercials caused me to take their desired action: visit their web site. So, seconds after the commercial aired, I visited the site: Dockers.com/freepants. Here is what I got: So, they spent 3 million dollars, for hundreds
During the week prior to the Superbowl, most businesses that sell TV’s experience a large increase in sales. Why is this? Simple, the demand rises. First, how are you capitalizing on this increase in demand? Are you running specials to lure people into your store versus the others? Get creative in your marketing, lowest price
Think for a second about some of these small things: Mints after dinner A hot towel on an airplane Mimosa with breakfast Turn-down service at the hotel A christmas card thanking you for your business The bottom line is: we appreciate and enjoy the small stuff! You don’t need to spend hundreds of thousands of
Ok yes, I’ll admit it, I was checking out a Victoria Secrets offer. I actually LOVE getting “spam” bulk mail. There normally are some very headlines and copy to learn from. One of the recent offers I received (well my wife received) was a unique looking coupon. Here’s the offer: Bring this card into your
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