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The Power of Viral Buzz Marketing

The Power of Viral Buzz Marketing

Buzz marketing, or word-of-mouth marketing, is considered one of the most powerful methods of marketing. It doesn’t have anything to do with a huge budget or flashy ads, although that can help sometimes. But even the companies with the smallest wallets can explode because of buzz marketing. The definition is basically the interaction of customers

Marketing in the Moment Book Launch

Marketing in the Moment Book Launch

Today is the day of my book launch!! Marketing in the Moment: The Practical Guide to using Web 3.0 Marketing to Reach Your Customers First serves as a complete, practical, no-fluff desk reference to next generation online and mobile marketing. Check out my book launch site. Companies of all sizes can learn to successfully utilize

Competitive Research – Why It's Critical

Competitive Research – Why It's Critical

Partaking in some competitive research is always a smart idea. Why? Because you need to know what your competition is up to if you want to stay ahead of them! Some of our clients say that they don’t have any competition… but that is rarely the case. Even if you have come up with an

How Giving Free Speeches can get You Business

How Giving Free Speeches can get You Business

Everyone wants to get paid for the work they do. Same goes for speakers. If you make a speech, you want to get paid for it. But there is a lot to be said for giving a free speech. Although it will not initially make you any money, you can convert the attendees to paid

Speed to Market

Speed to Market

Speed to Market, or time to market (TTM), is the length of time it takes from a product being conceived until it is available for sale. TTM is especially critical in industries where products are outmoded quickly – meaning new and improved versions or products are coming out rapidly. Consumer electronics is one industry where

5 Guerrilla Marketing Tactics to Implement Now

5 Guerrilla Marketing Tactics to Implement Now

Guerrilla Marketing is one of the most well known marketing methods. I love it because it is all about using time, energy and imagination rather than money. Most companies think that the more they spend on their marketing efforts, the better the return. This is not the case. Sometimes, the cheapest tactic can render the

Company Values

Company Values

Company culture and values are more important than one might think. They influence how business is done, and how your employees interact with each other and you. It can have a huge impact your business function as well. I thought I would share my company’s ten core values so you can get an idea of

Authentic Marketing

Authentic Marketing

Marketing and honesty are not usually associated together. Not all marketers are liars, but sales/marketing gets a bad rap sometimes. This goes back for as long as people were selling things. Think back to the days before internet, TV or even radio. Quacks were selling “elixirs” and cure-alls. Obviously, things have improved drastically with the

Use TimeBridge.com to Save Time

Use TimeBridge.com to Save Time

Scheduling a meeting can be a struggle, let alone having a truly effective, well planned one. Lots of time goes into fitting the meeting into everyone’s schedule and making sure the meeting stays on point. I’m sure most of you will agree, lots of time ends up being wasted. Thats why I use TimeBridge.com to

Do You Need Market Research?

Do You Need Market Research?

Market research is one of the most important elements to developing your marketing campaign. It is the systematic gathering, recording and analysis of data from your market relating to products and services. You might have a fantastic product that you think people will love, but you need to completely understand your market inside and out

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