Being able to evoke some sort of emotion in your audience when they experience your marketing is a great thing. That emotion depends on your product or brand, and although you may think that a positive emotion is best, that is not always the case. Emotions are extremely powerful when it comes to branding, brand
I thought it might be time to write a helpful blog post about stress management. Lets face it, we all need it! Especially at work. With the economy the way it is, it’s hard to not get stressed out about your job, money issues, time management, etc. But being stressed does not help you at
Social media is becoming an increasingly powerful medium and everyone is joining in on it. Not just you, me and Joe Schmo, but celebrities are getting in on the action, too. Social media is not only a way for people to connect with each other, it’s a network of ideas. It’s an avenue of instant
As you know, the iPhone 4 has recently hit the shelves and is quite popular. A few weeks ago, it became known that there are antenna problems with the new phones, causing dropped calls and a whole lotta hoopla. The issue can be seen when the iPhone 4 is gripped a certain way- there are
Last week I wrote a post about the importance of engaging in competitive research. I’m going to elaborate on that and talk about developing a competitive advantage. Before you can develop your competitive advantage, you need to thoroughly research all of your direct and indirect competition. This is critical, because you do not want to
I just attended a really fun webinar called “Social Networking for Real Business: Distributing Your Content to The Right Audience”. It’s from the lady behind MarketMeTweet – which I learned all about during the webinar. The message behind the webinar is that it is critical for businesses, large and small, to have a social presence.
Your company’s brand is important because it’s what people think of you. It’s the image, words, feeling, etc associated with your company. Very successful companies all have very distinct brands that are highly recognizable. An extremely effective brand is Apple. What words come to mind when you think of the Apple brand? Innovative, technologically advanced,
Most of the time, when you advertise it’s because you want to increase your sales. Obviously increasing your sales is the desired end result for most business activities. However, some activities can help your company while not directly increasing sales instantly. Take Facebook ads for instance. Facebook ads should not be considered the “bread winner”
If you’re reading this blog, chances are you don’t usually read the newspaper. That’s because newspapers are failing. It’s kind of sad, but times are changing! Marketing and information are completely different from how they used to be back when newspapers were king. News is now free. You can get it online, on tv, the
My new Web 3.0 book, Marketing in the Moment, launched on Tuesday. It was such an amazing experience! I put my heart and soul into that book, and it was over a year in the making. And I couldn’t be happier with the results! My team at Taz Solutions helped market the book for me.
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