Category: Marketing Insights

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How to Leverage Virtual Reality Worlds

How to Leverage Virtual Reality Worlds

Virtual Reality worlds are gaining popularity, and will continue to do so. They can easily be applied to business activities, and can save your company tons of money! Lets look at the advantages and disadvantages of jumping on the virtual train: Advantages: No location barriers Demonstrate products in real time Awesome user experiences with massive interaction

Online Local Marketing With Groupon

Online Local Marketing With Groupon

Groupon.com is a fun, cheap and easy way to market locally! If you haven’t heard of it yet, check it out! Groupon started in 2008 as a way to make it easier for people to enjoy the great things in their community. There is a Groupon for most cities, and they are growing everyday. Here

Why Keeping Current Customers is So Important

Why Keeping Current Customers is So Important

Everyone wants to gain new customers. However, it is much easier and far less costly to sell to existing customers than to new ones. Did you know that acquiring new customers can cost five times more than satisfying and retaining current customers? What an important statistic to keep in mind! Another important rule to remember

6 Free Guerrilla Marketing Strategies That Can Make You Money

6 Free Guerrilla Marketing Strategies That Can Make You Money

Ever since I learned about Guerrilla Marketing, I’ve been a huge fan! I had the opportunity to learn from the Father of Guerrilla Marketing, Jay Levinson, and I am now a Certified Guerrilla Marketing Coach. I have posted about this before, but I thought I would share a few more tips with you. These are

Twitter Conference — #140Conf in NYC

Twitter Conference — #140Conf in NYC

I just got back from the #140Conf in New York City on Weds 4/21. It was a two day event (4/20-4/21), talking all about Twitter. It was the largest worldwide gathering of people interested in the effects of the real-time internet on both businesses and society. I had a blast! I was able to speak

Radio Advertising Marketing

Radio Advertising Marketing

Radio is one of the most traditional forms of advertising. Even with the advent of TV and Internet, radio advertising still remains very popular. It is an extremely powerful advertising method for many reasons. Radio ads provide high reach, high target-ability, and low cost. Here are some radio facts that might inspire you to start

Do you know Web 3.0?

Do you know Web 3.0?

There has never been a better time in history than now to be marketing on the Internet. How would you like to be ahead of 98% of other marketers, gain an unfair advantage over your competitors, and start grabbing market share before anyone realizes they should have been doing the same for the past year? Hopefully,

Leadership

Leadership

Every company needs at least one great leader. Not all of us are meant to lead, and there are specific skills and talents that great leaders possess. Leadership can be defined as the process of providing direction and influencing individuals or groups to achieve goals. Here are some insights into leadership. Characteristics of Charismatic Leaders:

Blue Ocean Strategy

Blue Ocean Strategy

Creating a new business is hard (understatement). But if it is successful, there is nothing greater. I read a book that looks at new businesses in a new and exciting way. Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne is about creating a new market space to avoid battling with competitors. The term

6 Rules for Success

6 Rules for Success

I stumbled across these when I was cleaning up my desk. I think this is some great advice, and I wanted to share it with you. 6 Rules for Success 1. Face reality as it is, not as it was or as you wish it were. 2. Be candid with everyone. 3. Don’t manage, lead.

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