Today’s topic is all about the rule of repetition. There are a few tactics and strategies when it comes to marketing that really makes a massive impact and marketing repetition is one of those. I like to use the example of children and kids — they’re really instinctive about this whole rule of repetition. It’s
Today’s topic is all about your marketing gauges®. What do you look at when you’re tracking your marketing? What are you looking at? What are you analyzing? What are the numbers mean? What’s good and what’s bad? I think that a lot of businesses are finally starting to look at if they are marketing in
Today’s topic is all about small business failure and what to do about it. For the last six-plus months, I have been secretly and quietly researching small business failure for a few reasons. Selfishly speaking, I’m working on my next book and it’s largely about small business failure and what to do about it. But,
Today’s topic is all about marketing segmentation. I’ve had a lot of questions around how do you communicate to certain people, how do you put them in different buckets, what do you say and all that good stuff. So, I thought this would be a good interview topic because there’s a lot of powerful marketing
Today’s topic is about tipping the needle, tipping the hand in your favor. I’m about a week away from finishing up my master’s thesis. As I’ve mentioned once or twice in the past, I decided at least last year to try and cross off more of my bucket list items. I’ve really been doing a
Today’s topic is all around the amount of money you should be investing in your marketing or advertising campaigns. I’ve done a couple of episodes around kind of budgeting for marketing. When I’m referring to marketing, I’m referring to marketing, advertising, paid media, and anything that relates to gaining customers, retaining customers, and getting your
Today’s topic is all about doing things that do not scale. You might be thinking, “Michael, isn’t this a little bit counter-intuitive? Is it marketing all about further automation and putting things on autopilot and being able to scale something.” Now in some instances, I would definitely say yes, that is a good portion of
Today’s topic is all about outsourcing overseas. So when you start to look at all the different marketing things that I’m suggesting that you do, but even at a higher level of the things that you must do—actively posting on social media, keeping your website up-to-date, leveraging some source of paid traffic so that you’re
Today is going to be a special episode—I wanted to focus on the topic called marketing in the moment. The reason for that is if I look back at my history, in business, and in marketing, that is really what put me on the map. It’s also the content that has really helped people in
Today’s topic is all about education-based marketing—educating your prospects and customers on everything and anything that they would need to know and understand about your business. This topic has been around for quite some time but it has really been coming to kind of a crossroads because the level of transparency that prospects and even
The focus of today’s episode is this topic of “stabilize and thrive”. I know normally you wouldn’t hear the words stabilize and thrive in the exact same sentence because they kind of has different connotations. But I want to share with you what I’m seeing in the marketplace across the hundreds of different businesses that
Today’s topic is all about the COVID pivot—what are you and your business going to do next? Now I know that things have been, for lack of a better word, insane the last couple of weeks or the last month, or even in the last month and a half or so, depending on when things
It has been a few months since the Coronavirus pandemic affected so many small business owners. One of the questions that have been constantly asked recently is what should your marketing budget be, even with this post Coronavirus situation. I’m going to give you a couple of different scenarios and situations, and I will tell
One of the keys to marketing is knowing the sentiment of the marketplace. As these are trying times, being in tune with that is going on is critical. Let us talk about market sentiment. A lot of people have been asking lots of different questions that start with: • Should I pause all my marketing?
Let us talk about your business and Maslow’s hierarchy of needs. You must probably have a vague idea about this theory from your days spent in school, but I wanted to give you a little bit of a refresher and teach you how this directly applies to everything that is going on at the moment.
Communication at this very moment in time is absolutely essential, absolutely essential. Some businesses are retreating. They have kind of completely gone dark, while other businesses have twox, threex, fivex, even 10x, the amount of communication that they’re putting out there. Regardless of the type of business that you’re in, I want you to increase
Today’s topic is one that I’ve talked to a fair amount about over the years. But it’s one that I felt really needed to be brought up again today. So the topic is your website, and the responsive nature, along with the content on your site. People are sitting home, as you know, now more
The impact of the current global pandemic may be varying drastically across industry to industry, location to location. And I’m going to keep publishing these. You might think, why don’t you pause on the content and pause on kind of putting these out right now while we’re figuring things out? But that would be the
Today’s topic is this: What am I personally advising my clients to do? What are we doing for clients so that you can start to get some insight into some things that you want to really start to think about? So a couple of disclaimers before I jump in and start telling you a little
Today’s topic is this. It’s something that I like to call the “money bag”. And I surely am not going to take credit for this because it’s not something that I invented by any means. But it’s a strategy that I actually learned from a gentleman named Jack Daly, who does a lot of really
Let’s talk about how you can create a digital marketing strategy that builds your business.
