I will admit, I never use to a fan of direct mail – at least not the typical kind: a simple letter. However, I’m a major fan of lumpy mail or direct mail that stands out and gets someone to open or read it. One of my secret weapons the past few years has been
I was on a consulting call the other day when the question came up: Michael, how long do you think it will be before we see results? To my reply: I have simply no idea. This baffles marketers and our clients, but, it’s a fact. Consumers are bombarded by thousands of marketing messages a day,
I was watching the super bowl yesterday and getting some work done at the same time. One of the commercials caused me to take their desired action: visit their web site. So, seconds after the commercial aired, I visited the site: Dockers.com/freepants. Here is what I got: So, they spent 3 million dollars, for hundreds
During the week prior to the Superbowl, most businesses that sell TV’s experience a large increase in sales. Why is this? Simple, the demand rises. First, how are you capitalizing on this increase in demand? Are you running specials to lure people into your store versus the others? Get creative in your marketing, lowest price
Think for a second about some of these small things: Mints after dinner A hot towel on an airplane Mimosa with breakfast Turn-down service at the hotel A christmas card thanking you for your business The bottom line is: we appreciate and enjoy the small stuff! You don’t need to spend hundreds of thousands of
Ok yes, I’ll admit it, I was checking out a Victoria Secrets offer. I actually LOVE getting “spam” bulk mail. There normally are some very headlines and copy to learn from. One of the recent offers I received (well my wife received) was a unique looking coupon. Here’s the offer: Bring this card into your
I typically don’t want the Grammy’s, but I decided to this evening. While watching the Grammy’s, one of the bands that got some help from Guerrilla Marketing (The Zac Brown Band) WON and a Grammy. Since they got quite a bit of help from Guerrilla Marketing they gave a plug to the brand. Guerrilla Marketing
How many times have you been in a situation where you are being sold to? I can think of at least 50 in just the past week: Wine at dinner Upgrading Salesforce.com licenses Better car wash Warranty on a new printer Etc, etc. etc. What I’ve found is that I’m much more likely to buy
We’re in-store for another interesting year. I always enjoy interesting however as it keeps me on my toes. If marketing and entrepreneurship were that easy then everyone would be doing it! Here’s what I mean when I say crazy: #1 First off, read my other blog post on some general trends and more specific to
Everyone has their favorite time place and way to get those “breakthru ideas.” For some, they come after hours of intense relaxation, others, ideas come when they least expect them and they aren’t even thinking. For me: it’s the shower. I take 45-90 minute showers each day in the morning. I get all the boring
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