Author: Michael Tasner

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How Goal Setting can be Motivational

How Goal Setting can be Motivational

For many, effectively motivating staff and coworkers can be difficult. Almost every manager struggles with motivation at some point in their career, if not throughout. Motivation is highly individual; each employee reacts and is motivated by different things. Therefore, it is difficult to give general advice about motivation. However, proper goal setting is one way

Blue Ocean Strategy

Blue Ocean Strategy

Creating a new business is hard (understatement). But if it is successful, there is nothing greater. I read a book that looks at new businesses in a new and exciting way. Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne is about creating a new market space to avoid battling with competitors. The term

6 Rules for Success

6 Rules for Success

I stumbled across these when I was cleaning up my desk. I think this is some great advice, and I wanted to share it with you. 6 Rules for Success 1. Face reality as it is, not as it was or as you wish it were. 2. Be candid with everyone. 3. Don’t manage, lead.

Energizing your Brand

Energizing your Brand

If you are marketing a product or service, you want to experience growth. Easier said than done now-a-days! However, a fantastic way to induce growth in an existing product market is by energizing your brand. A brand energizer is a subbrand or brand that energizes and enhances the parent brand. These energizers could be products,

5 Ways to Hire Great Help

5 Ways to Hire Great Help

You know how the old saying goes, “good help is hard to find”. I beg to differ! It may take a little work, but in economic times like these, there is plenty of good help available! Here are five tips on how to make a great hire. 1) University Career Pages. If you are looking

Unique Places to Market Your Business

Unique Places to Market Your Business

When you think about places to market your business, the classics always come to mind. TV, Radio, Internet, etc, etc. These are all fine and dandy, but usually require a big budget to be effective. It may be time for something new, and it won’t cost you an arm and a leg! I had the

Standard Operating Procedures (SOPs)

Standard Operating Procedures (SOPs)

Keeping your business running smoothly is easier said than done. Most entrepreneurs have great, broad ideas, and are much better at strategizing than dealing with the details. This is me. However, those little business details are sometimes just as important as the grand strategies that drive a company. That is why it is important to

Marketing with Online Videos

Marketing with Online Videos

Want to get noticed? When it comes to marketing, of course you do! One of the fastest growing marketing trends is using online videos, specifically on YouTube.com. Everyone and their grandmother knows about YouTube, and most of you have used it yourselves. Its a great way to get a viral message out there that can

Marketing with Postcard Decks

Marketing with Postcard Decks

For most companies, postcard marketing can be a great way to generate leads or even product sales.  If you’ve read other posts you’ll see that one of the keys to marketing is in the frequency.  I recccomend that you send at least 3-4 different postcards to the same audience.  Don’t blast out 10,000 cards to

Old Fashion Service

Old Fashion Service

The topic I want to chat about today is service, good old fashion service.  I can’t really speak from much experience, but rather from chatting with parents and grandparents and reading books and magazines. From what I have gathered, the service provided in the “good ole days” seemed to be much better then the service.

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