It is vital for any business to understand the basics or the laws of social media marketing because right now, it is one of the most effective means to reach and connect with their target audience. There’s no doubt that this method has made such a significant change when it comes to marketing, and it is only important that you are able to cope with this kind of change if you own and manage a business.
Laws of Social Media Marketing
Getting started with social media marketing may not be that easy, but you will get the hang of it eventually and you will realize that your marketing efforts will pay off once this is done correctly. The very basic essence of social media marketing is that it revolves around relationships and that relationship is the one that you have between you and your customer.
In order to maximize your social media marketing efforts, here are the fundamental laws you need to take note of.
1. Law of listening.
Just like in a conversation, you need to learn how to listen even when you are in the social media, let alone when you are using this tool to reach your target audience. It is not just all about what you think is right, but you need to listen to your audience and understand what they need and what is important to them.
2. Law of focus.
When you spread your marketing efforts in the social media, you don’t have to be all things to your consumers. You may have a number of experts in your industry but you just need to find a certain niche and focus on it. Just determine an area of focus and find your success here.
3. Law of quality.
This concept is very simple. Quality is still important than quantity, especially when it comes to your followers on the social media. Your goal is not to reach a certain number of followers. What you need to achieve is the number of active followers who will engage and will stay loyal to your brand. You don’t need those who don’t show an interest in interacting with your business.
4. Law of compounding.
Compounding means your target audience shares the content you have posted on the social media because they find it useful and valuable. This is the very reason why you need to make sure that you create quality content because it will pay off.
5. Law of patience.
Investing on social media for marketing your business will not translate into an instant success. Reaching your target goals will not happen overnight. That’s because it can be compared to building a relationship. It will take a time to build one, so you have to be patient. It’s just like any other in life that you have to achieve. It takes time because you have to put your efforts, energy and time into it.
6. Law of accessibility.
One of the reasons why social media is an excellent venue for marketing is because of its interactivity. It gives your audience the chance to ask questions, and post their comments, suggestions, and feedback. So what you need to do is to respond to them. In fact, you have to be very responsive. You are not there to just provide them the content and just keep on posting. It also goes back to the law number 1 which is for you to listen to your audience. You are not the only one who should do all the talking. You should also listen, remember?
7. Law of acknowledgment.
Because social media is about building relationships, one way for you to do it is by making sure that you acknowledge and you also reciprocate the efforts exerted by your audience as well as other brands.
8. Law of value.
Your goal in social media marketing is, of course, to promote your business. However, it’s not the only thing you should do if you want to be successful at it. You need to go beyond the marketing and promoting your products and services. You need to add value to your content, conversations, and interactions. Otherwise, people will just get bored and will become uninterested in your content.