If you have a business and you are selling products and services, you would know that it is not easy to make money, unless customers will patronize what you are selling. And no matter how great your products and services are, there will always be competition and there is no guarantee that you will be able to keep 100 percent of your customers loyal.
However, in order to keep your business successful and thriving, all you need are customers that will constantly buy what you are selling. This means that even if some customers come and go, you should know how to attract new ones. Remember that not having customers means no business for you. The problem is with small businesses because many of them do not have enough capital to invest in marketing and advertising.
If you are a small business and you need to know how to attract new customers into your business, here are some tips you may want to consider.
1. Leverage on word of mouth
This may be the oldest form of marketing but it has always worked and has always been effective. It does not promise immediate results but you can be assured that it is effective. In fact, this is still one of the most trusted methods of advertising today compared to other methods like paid advertising.
If a customer is happy and satisfied with the product or service that you have provided, they will surely spread the news to other people, especially to their friends and family members whom they want to share the same experience. It means that you need to make sure you make your customers satisfied because they can become effective marketing tools for your business. You will never imagine how far the word of mouth strategy can go. There are many businesses, even the large ones, that rely on this strategy.
2. Offer free stuff
Everybody loves freebies, well, who doesn’t? For a start, it won’t hurt to giveaway limited free products and services so that new customers can try the experience. There are several benefits that you can get from doing this. First, this will raise an awareness to people that your brand exists. Next, this is an excellent opportunity for you to showcase the value of the product or service that you are selling. This is your chance to prove that it works and that it is worth buying. Third, your customers will also have a chance to experience your product without having to spend money for it. As soon as your target audience sees the “Free” signage, there is no doubt that people will start flocking your business, and when you make them feel happy and satisfied, you are on your way to getting becoming popular.
3. Offer discounts
Similar to free stuff, discounts and deals can do wonders as well, and they are an excellent way to attract new customers. Discounts are sale items are very tempting because people see this as an opportunity to save money on the products they like. In fact, if your products are on sale, chances are people will have the tendency to buy more items because of the lower price. They have the mindset that this is an opportunity they have to take advantage of because the sale may not be available next time.
4. Make some noise and get the attention of the media
You have to come up with a strategy that will spark the attention of the media so that you can make some noise about your brand. The more people know about your brand, the more potential customers you will have. For example, you hold a community event that will make a good story. Or you can also run some games and contests. If you announce the prize, especially if it is a big one, people will definitely try their luck to win. This strategy is guaranteed to make a buzz for your small business. Just make sure that everybody is aware of your contest. You can leverage on word of mouth or you can also post about it on social media like Facebook or Twitter, depending on which platform your target audience usually use.