A large percentage of the market of many businesses today is comprised of the millennials. They even outnumbered the Baby Boomers and that is the reason why for entrepreneurs, it is only important that they make their business attractive and engaging for the millennials.
One of the things that are commonly observed among millennials is the way they are engrossed with the use of their mobile phones or smart devices. That’s because they are born at a time when the idea of the internet was conceived, and now, almost every single thing can be done by simply going online.
If you have a business and you are looking at growth, one of the things you should consider is how you can optimize your business so that it becomes engaging to your mobile-savvy, millennial customers. If you don’t know how to get started, here are some things that you may want to consider.
1. Make your website user-friendly
The functionality of your website will significantly influence how much the millennials will be using your site. They do not want overly complicated sites because what’s important to them is that it is simple, easy to use, easy to read and is focused on a specific content Don’t give them a hard time before getting to what they really want because chances are, they are just going to exit from your site and find another one.
2. Make your emails mobile-friendly
It is essential that you also make your emails mobile friendly because most millennials don’t wait until they get to log on to a desktop or a laptop just to check their emails. If you are sending notifications and announcements through emails, it is better if they are accessible in mobile phones too. Also, include a link to your company’s website or your Facebook page.
3. Give your mobile customers what they need
Maximize the opportunities you can get from making your business mobile savvy by making sure that all the information your target audience may need is readily available. If you are selling some products, make sure that you have the images and the complete details of the items you are selling including the prices. If you have a physical store, you also need to include your contact information, location, and even the directions, as well as your office hours.
4. Maintain a consistent, yet simple design
Your mobile site should still have the design that is integrated with your main website so that you will still be able to give the same customer experience whether your customers are on your main or mobile sites. Just make sure that it will still be easy to use and that it allows easy scrolling.
5. Build your fan base
Most millennials are expected to have Facebook or Twitter on their mobile phones and it is an excellent opportunity for you to build and expand your network. Encourage them to connect with your through social media networks. The world of internet is a perfect venue for your to increase the visibility of your company.
6. Encourage your customers to share their reviews
Post a sign on your website asking and encouraging your customers to share their experience and thoughts about your business. However, you have to make sure you are always on top of every single review they provide your company.
7. Aim for beyond the click
When you market your business online, it is not enough that you settle for the on the spot purchases, for example, if you are selling products online. The goal is to be able to establish long term relationships with your customers and encourage or promote loyalty. What you want is that as you continue to attract more consumers, and at the same time, be able to retain your existing customers, and in order for you to do that, you must put an effort in making your brand recognized.
Reaching your customers through their mobile devices with the help of the internet and social media network is something that is worth your time and effort, not only because they are convenient, but also because it is an excellent way to generate more meaningful and targeted interest of your consumers.