If you are starting a business, or if you already have one, one of the best strategies you can do is to target millennials if your goal is to capture more market in your business. Today, it is the millennials that are being recognized as the ones that will drive growth in business for marketers.
Once businesses like yours realize this, you will be able to adopt a new set of strategies to win the younger generation. And if your goal is to target the millennials right, you have to be able to make a connection with them on every level, which begins with understanding what they really want.
Here are some of the helpful strategies that will help you capture active millennials:
1. Make mobile a priority
More than any generation, it is the millennials who have been very much attached to their smartphones and mobile devices. Almost 90 percent of the millennials confessed that their phones are always with them, and this is something you should bank on. You have to start on mobiles if you want to win their hearts. Start by targeting them with mobile-themed contents. It should be something that they would want to consume on their phones.
2. Know what excites them
A study has revealed that millennials prefer experiences over material things. And it is important for any marketer to understand these preferences of millennials and be able to adapt to shifting customer economics. And now, your focus is going to be on marketing to your target audience who values experiences more than anything, even material things. And when you prioritize and adapt to marketing strategies that focus on experiences, your business will be more attractive to millennials.
3. Switch to newer payment platforms
Millennials prefer things to be easy and convenient these days, and this means that the traditional methods of making payments will not be working anymore. What works for them is something that comes with ease with the help of technology.
4. Get the millennials engaged in influencer marketing
Most influencers on social media are part of the millennials’ age group which is why influencer marketing would most probably work. If you are able to connect with these influencers and have them project your brand, you will get a huge chance of becoming closer to your target audience.
5. Keep it real
Millennials give importance to real and authentic marketing. If you incorporate adulterated content to your marketing, you will be shoving millennials off and will feel discouraged to patronize your brand.
6. Use social media strategy
According to Pew Internet, 75 percent of millennials have a profile on at least one social media platform which is why they also expect brands to have a social media presence. However, you have to make sure that your brand’s profile is engaging and is not self-centered social media marketing. Focus your efforts in places where your target audience is active and where they participate the most.
7. Showcase your corporate philanthropy
While this is true for any generation, millennials feel that they have a special connection to philanthropy and giving back to the community and those in need. This is one way for you to get connected with millennials. Get them engaged in your philanthropy efforts, and be transparent without being flashy.
8. Do your research
You always have to be updated with the latest data and trends in your customer base so that you will be able to determine which part you need to adjust. In order for you to be able to successfully deal with the new generations, you should be able to listen to your market and make necessary adjustments.
9. Focus on delaying gratification
You may not be able to see your return on investment right away, but investing on millennials will really pay off later on. The most important things you should be focusing on right now are building your audience and keeping them loyal to your brand as much as possible and as soon as you can. Even if it will have to take years down the road, your investment will be worth it in the end.