Which brings me to the topic of this post. Brand consistency. I did not just do a post on branding itself, because keeping the brand consistent is just as important as developing the brand itself. Once you have established how you want your company to be perceived, you need to stick with that throughout all your marketing efforts. The more consistent the brand is across all customer touch points, then the more the brand will have a firm impression on people and will be more easily recognizable.
Being consistent across your brand does not mean you are limited in how creative you can get with your marketing! You can do anything you want across all mediums, as long as you keep your message consistent.