Let’s look at how to use apps in your Web 3.0 marketing. In these instances of apps, we are looking for software tools, add-ins and fun programs that help us accomplish a few things:
- Increase the relationship building among your prospects/client
- Aid in the experience your prospects/clients receive
- Make communication easier and faster
- Help with the fun factor in your marketing
One of the biggest problems marketers have with Twitter is the challenge of keeping up the large amounts of tweets and direct messages. This causes a delay in response time along with the chance of missing some critical information. As a result, Twitter has allowed developers to start building apps to aid in this dilemma – helping Twitter members organize and prioritize the hundreds or thousands of incoming tweets they receive every day.
My favorite Twitter apps include:
- Google Desktop for Twitter
- Tweet Later
We talked about apps extensively in the mobile chapter. There are thousands of apps for use across the most popular devices, including the iPhone and BlackBerry, among others. Many apps allow you to interact quicker with your Web 3.0 marketing sites. For example, there is an iPhone app that connects to your Twitter account, allowing you to tweet quicker! You can also shoot a short video or audio with your iPhone and have it tweeted instantly! Take this to another level with Ustream’s new live broadcast app! You can view, record and broadcast live!
I don’t consider Facebook a Web 3.0 company for one key reason: because the site is open to the masses. Remember: one of the key trends in the shift from Web 2.0 to Web 3.0 is the openness of the Web. Consumers are flocking to more exclusive and private social networks rather than simply doing all their networking on Facebook. The site is a powerhouse and generates a lot of revenue for our clients, but the whole point of this book is to talk about the next and coming trends and the trends that have already been in play that you don’t yet know about. Keep using Facebook, but know there is going to be a Facebook revolt in the very near future! While Facebook is not a Web 3.0 company, there are a variety of apps that help you use it as a Web 3.0 marketing tool.
Here are my seven favorite apps for use on Facebook:
- LinkedIn: This puts a convenient LinkedIn banner on your profile and a direct link to your LinkedIn profile.
- Books: This app allows people to see what you have read and are currently reading.
- Causes: Become an advocate of your favorite causes and charities, and even raise money right from your profile.
- Video: Upload video right to your profile with ease.
- Countdown Calendar: Use this cool app to have a countdown to anything you’d like, from your birthday, to an event you’re hosting or even to the New Year.
- Where I’ve been: If you travel, this is a must-have. It creates a slick map of the world showing the different places you have traveled.
- DivShare: Sharing MP3s, videos and other files is a breeze with this app.