Everyone wants to gain new customers. However, it is much easier and far less costly to sell to existing customers than to new ones. Did you know that acquiring new customers can cost five times more than satisfying and retaining current customers? What an important statistic to keep in mind!
Another important rule to remember is the 80/20 rule, and for this case it means that 80% of your sales come from 20% of your customers and clients. You need to focus on this 20% and deliver phenomenal service that will keep these customers happy and paying! Technology now a days makes it simple, even the largest company can have their customer information in a database. You can keep track of personal information and preferences of all your customers.
It is also important to add value for your customers. Membership cards, discounts, special offers, friendly service, and technical support are just a few services that improve the experience for your customers. A little bit goes a long way, and keeping customers is priority #1.