Think for a second about some of these small things:
- Mints after dinner
- A hot towel on an airplane
- Mimosa with breakfast
- Turn-down service at the hotel
- A christmas card thanking you for your business
The bottom line is: we appreciate and enjoy the small stuff! You don’t need to spend hundreds of thousands of dollars on perks and loyalty programs. Find a few small things that your customers would appreciate and start doing them — consistently! I promise you will be pleasantly surprised!
