My new Web 3.0 book, Marketing in the Moment, launched on Tuesday. It was such an amazing experience! I put my heart and soul into that book, and it was over a year in the making. And I couldn’t be happier with the results!
My team at Taz Solutions helped market the book for me. Starting a few months ago, we did an email campaign, where I blasted my email list, and also asked friends to help me out and do the same. That helped immensely! I also tried an affiliate email campaign, where we contacted fellow business authors and bloggers, asking them to send an email blast in exchange for future email blasts or promotion. It really worked.
My team also promoted Marketing in the Moment heavily on social media sites such as Twitter, Facebook and LinkedIn. Although this strategy wasn’t as lucrative as others, I think it helped a lot with getting awareness out there about my new book! I had a landing page set up just for my book: www.marketinginthemomentbook.com, which had tons of great features!
One of the features was special launch day bonuses. People who bought my book the day of received fantastic marketing videos, e-courses and whitepapers. These specials are actually still available until the end of the week – http://marketinginthemomentbook.com/launch/.
The results of my efforts have been great!
- Marketing in the Moment was #1 on the Movers and Shakers list!
- Made it into the Top 150 books sold
- #1 in Business & Investing, Industries & Professionals, E-Commerce
- #1 in Computers & Internet, Business & Culture, Web Marketing
- #2 in Marketing & Sales, Marketing
