When it comes to any business, branding is a crucial aspect. If you think about the most successful and popular companies in the world, their brands is something that everyone is familiar of. If you are building your company’s brand, you must also make an effort to build your personal brand because it is just as important. What the consumers want to hear are the stories behind the founders of the business, including the challenges, struggles, successes and failures.
What this means is that when you put yourself out there, you are also are having an addition to your business, and if you want to also build your personal brand this year, here are some tips you can follow:
You cannot build your personal brand if you will just go hide inside your officebehind your desk. You need to go out there and be visible and accessible. You have to socialize and build your network, and you can do this by attending events, conferences and other activities. Open your social media profiles and make them public so you can readily receive incoming messages. Interact with your followers by having live sessions on social media. This way, you will be able to increase your visibility and accessibility.
It is okay to use social media for promoting your company every now and then but refrain from doing it 100 percent of the time. Your focus is showing the real you
because what the consumers want to see is the other side of you, the one that is more personal and more human.
One of the most important things about building your brand is your understanding of your industry inside and out, and this means that you always have to be on top of everything including the most recent trends, updates with your competitors and other things that matter to your business.
When you do networking, you should avoid making the same mistake of focusing on your needs and personal benefits. Instead, you make sure that you give the other party the opportunity to benefit from the relationship. When you practice this approach, you will be able to secure more connections and opportunities which will significantly help in establishing a strong personal brand.
When your personal brand starts to grow, so do your list of contacts and this is why you need to make sure you keep a detailed list of them. You have to be specific about their information including how you got connected, the potential opportunities they can give you and the things you can share and help them out with too. Just remember that in order for these relationships to be beneficial, you should not be expecting or asking them for anything in return.
While having a social media presence is important, it is also imperative for you to improve your readership online by providing useful content to your consumers in the form of articles, podcasts, videos and others. To further make your voice heard, you can also try cross promoting your content with other news outlets or publishers.
If you are trying to build or improve your online profile, you should take advantage of speaking engagements. This is an excellent way to showcase your knowledge when it comes to your industry and your potential clients will be able to see that. Make sure that you are well rehearsed and confident when you make your presentation. Make the most of it by including a shareable content.
It is important for your consumers to see that you have a strong corporate responsibility and you can do this by helping and supporting causes that are close to your heart. You can do this by raising awareness, helping some campaigns, supporting charities or volunteering. And while it would help to get involved and actively participate in the causes that you are passionate about, you also have to make sure that they are appropriate and they fit in your brand.