You’ll have to agree that customer service is one of the most important elements of a business. Without customers, you don’t really have a business! That is why I put such a heavy emphasis on delivering great customer service. It is really important to WOW your customers, and it’s really not that hard! Most of the time, it doesn’t even cost extra.
Customer service is a great way to stand out from the crowd, because that is what people talk about. The word of mouth factor is huge! Customers are most likely to talk about their experience if it is really great, or really bad. You definitely don’t want to fall into the really bad category, but you also don’t want to be mediocre. You want your customers to rave about their experience so that you increase your customer retention rate and potentially gain new customers via positive word of mouth.