The response to the launch of my new Web 3.o book, Marketing in the Moment, has been great! It has received some excellent reviews, and I couldn’t be happier with the results. But I have some really exciting news! For the next 3 days (7/26-7/28), Marketing in the Moment will be FREE on Amazon if
Being able to evoke some sort of emotion in your audience when they experience your marketing is a great thing. That emotion depends on your product or brand, and although you may think that a positive emotion is best, that is not always the case. Emotions are extremely powerful when it comes to branding, brand
Last week I wrote a post about the importance of engaging in competitive research. I’m going to elaborate on that and talk about developing a competitive advantage. Before you can develop your competitive advantage, you need to thoroughly research all of your direct and indirect competition. This is critical, because you do not want to
I just attended a really fun webinar called “Social Networking for Real Business: Distributing Your Content to The Right Audience”. It’s from the lady behind MarketMeTweet – which I learned all about during the webinar. The message behind the webinar is that it is critical for businesses, large and small, to have a social presence.
Your company’s brand is important because it’s what people think of you. It’s the image, words, feeling, etc associated with your company. Very successful companies all have very distinct brands that are highly recognizable. An extremely effective brand is Apple. What words come to mind when you think of the Apple brand? Innovative, technologically advanced,
Most of the time, when you advertise it’s because you want to increase your sales. Obviously increasing your sales is the desired end result for most business activities. However, some activities can help your company while not directly increasing sales instantly. Take Facebook ads for instance. Facebook ads should not be considered the “bread winner”
If you’re reading this blog, chances are you don’t usually read the newspaper. That’s because newspapers are failing. It’s kind of sad, but times are changing! Marketing and information are completely different from how they used to be back when newspapers were king. News is now free. You can get it online, on tv, the
My new Web 3.0 book, Marketing in the Moment, launched on Tuesday. It was such an amazing experience! I put my heart and soul into that book, and it was over a year in the making. And I couldn’t be happier with the results! My team at Taz Solutions helped market the book for me.
Buzz marketing, or word-of-mouth marketing, is considered one of the most powerful methods of marketing. It doesn’t have anything to do with a huge budget or flashy ads, although that can help sometimes. But even the companies with the smallest wallets can explode because of buzz marketing. The definition is basically the interaction of customers
Today is the day of my book launch!! Marketing in the Moment: The Practical Guide to using Web 3.0 Marketing to Reach Your Customers First serves as a complete, practical, no-fluff desk reference to next generation online and mobile marketing. Check out my book launch site. Companies of all sizes can learn to successfully utilize
Recent Comments