I will admit, I never use to a fan of direct mail – at least not the typical kind: a simple letter. However, I’m a major fan of lumpy mail or direct mail that stands out and gets someone to open or read it. One of my secret weapons the past few years has been
I was on a consulting call the other day when the question came up: Michael, how long do you think it will be before we see results? To my reply: I have simply no idea. This baffles marketers and our clients, but, it’s a fact. Consumers are bombarded by thousands of marketing messages a day,
Ok yes, I’ll admit it, I was checking out a Victoria Secrets offer. I actually LOVE getting “spam” bulk mail. There normally are some very headlines and copy to learn from. One of the recent offers I received (well my wife received) was a unique looking coupon. Here’s the offer: Bring this card into your
We’re in-store for another interesting year. I always enjoy interesting however as it keeps me on my toes. If marketing and entrepreneurship were that easy then everyone would be doing it! Here’s what I mean when I say crazy: #1 First off, read my other blog post on some general trends and more specific to
I tend to purchase new vehicles often. Since I’m not a fan of hate mail, I won’t mention the cars I tend to buy (foreign). I’ve had a different experience at pretty much every place I’ve purchased a car from, some good, some bad. Surprisingly I’ve never had a wonderful experience that makes me want
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