Today, almost each and every individual has established their personal brand, although the term branding has been used by many companies a long time ago. If you have built a personal brand, it will be easier for you especially when you are searching for jobs, more so when you are planning to be an entrepreneur and have your own startup business.
Eventually, when your personal brand has grown to be strong and visible, you will have more power t be influential and authoritative. It is easier for people to put their trust on you. If they find out something that is being promoted by you, they will patronize it more than they patronize something that is promoted by companies.
One of the thing that is crucial to the success of your business is getting the right people who can also become excellent candidates for personal brands. This means that the people you need to be looking at are the ones who also have more experience because they are a lot easier to build up. You also need to be tapping into people who are more than willing to go beyond what is expected of them in order to develop their own personal brand.
If you have several social media accounts, you need to optimize your profile in each of these channels. However, you don’t necessarily need to have an account with all of them. At the end of the day, it will still depend on your target audience, because you only need to exert your energy and effort on the channel where your audience spends most of their time. Also, make sure that your profile is aligned with your expertise which is also linked to your business brand.
Creating separate blogs for each of your profiles can actually help your personal brand. But you have to make sure that you are posting quality content. You also have to be careful and smart about the topics you choose to write and post about in your blogs because your audience are going to be reading it. It has to be something that your consumers will find useful, and that is why it is important that you take them into consideration when it comes to your blogging.
The next step would be promoting your content. It is not enough that you just create it, but you have to go out of your way to promote it. You can also integrate the content of your corporate brand with your personal brand.
Before you take further steps to increasing the visibility of your personal brand, you have to understand first your current status and where you stand when it comes to your online presence. There are online tools that will help you measure this criteria, so you can explore these tools for your benefit.
You must take time to participate in groups, discussions and conversations, if your goal is to increase your brand’s visibility. You cannot just stop at creating content and promoting it. People need to see that you are also responsive on social media sites because they appreciate it more to feel the connectedness with the person they are talking to. In fact, this is the reason why they patronize individuals more than companies. Engage in public conversations like the one in Twitter, by commenting and responding to some questions and queries, especially if you are confident that it is your line of expertise. It is an excellent way for you to establish credibility, trust and a good reputation.
Your job doesn’t stop with just attracting more followers and audience to your brand. You have to exert efforts in making sure that you are able to retain these people, and one effective way for you to do it is by initiating and joining interactions with them. Always take time to respond to them even if they are not asking a question. Also, offer some treats and rewards for their loyalty to you.