I have been experiencing Matthew Ferry’s “Inspired Action Weekly” Life Coaching course, and it is absolutely fantastic! If you’re looking for an inspirational course that will make your life better, this is it! I’ve always been skeptical to all the hype about life coaches and self improvement, but after meeting and working with Matthew Ferry,
Running a business can be very challenging, let alone a 100% virtual based business. When managed correctly, virtual employees can be a great asset. Unfortunately, without effective management, keeping virtual employees productive can be a struggle. I have ran a virtual company over the past 11 years. Based on this experience, I have put together
It’s Friday! I’m going to share with you some (not so) random tips, facts and ideas to help you with implementing a strong social media plan for you business. There are so many aspects of social media that you can utilize. Did you know… The world now spends over 110 billion minutes on social networks
Are you new to an area and don’t know all the best restaurants, bars and clubs? Or are you simply looking for something good to do tonight in your city? Either way, Metromix.com is a great site to get to know the city you’re in! It is your one-stop local entertainment guide on where to go
I decided it’s time to post five more guerrilla marketing weapons. I’ve said it before, but I can’t reiterate enough how effective guerrilla marketing tactics are! After spending 1:1 time with Jay Levinson, the Father of Guerrilla Marketing, I’ve realized that these tactics are better than the most expensive tactics out there. So, without further
We recently discovered Traffic Geyser, and I’m really excited about this service! It makes video distribution so much easier and much more effective. The software behind Traffic Geyser is pretty simple, which is what I love about it. Basically, it provides an interface that allows you to upload a video file, add data, and submit
You work hard to get new customers. You advertise, send thoughtful marketing messages, and delivery a quality product or tremendous service. But is that enough? A extremely powerful way to keep customers loyal is to provide exceptional post transaction service. Aka the follow up. Keeping in touch with a simple letter, email or even a
The other day I posted a blog about making your marketing message evoke emotion in the audience. I’m going to focus on another great tactic for evoking emotion; surprise. Today’s marketing landscape is extremely crowded. And competition is not slowing down. To get the attention you want, you need to have more than just a
Check out this crazy commercial from Cisco. It is Cisco’s new generation of technology. It will allow people to use video in new ways to enhance collaboration, productivity, and business innovation. Cisco says that it will allow you to access any service, at any location from any device while reducing operational costs and environmental impact.
The response to the launch of my new Web 3.o book, Marketing in the Moment, has been great! It has received some excellent reviews, and I couldn’t be happier with the results. But I have some really exciting news! For the next 3 days (7/26-7/28), Marketing in the Moment will be FREE on Amazon if
Being able to evoke some sort of emotion in your audience when they experience your marketing is a great thing. That emotion depends on your product or brand, and although you may think that a positive emotion is best, that is not always the case. Emotions are extremely powerful when it comes to branding, brand
I thought it might be time to write a helpful blog post about stress management. Lets face it, we all need it! Especially at work. With the economy the way it is, it’s hard to not get stressed out about your job, money issues, time management, etc. But being stressed does not help you at
Social media is becoming an increasingly powerful medium and everyone is joining in on it. Not just you, me and Joe Schmo, but celebrities are getting in on the action, too. Social media is not only a way for people to connect with each other, it’s a network of ideas. It’s an avenue of instant
As you know, the iPhone 4 has recently hit the shelves and is quite popular. A few weeks ago, it became known that there are antenna problems with the new phones, causing dropped calls and a whole lotta hoopla. The issue can be seen when the iPhone 4 is gripped a certain way- there are
Last week I wrote a post about the importance of engaging in competitive research. I’m going to elaborate on that and talk about developing a competitive advantage. Before you can develop your competitive advantage, you need to thoroughly research all of your direct and indirect competition. This is critical, because you do not want to
I just attended a really fun webinar called “Social Networking for Real Business: Distributing Your Content to The Right Audience”. It’s from the lady behind MarketMeTweet – which I learned all about during the webinar. The message behind the webinar is that it is critical for businesses, large and small, to have a social presence.
Your company’s brand is important because it’s what people think of you. It’s the image, words, feeling, etc associated with your company. Very successful companies all have very distinct brands that are highly recognizable. An extremely effective brand is Apple. What words come to mind when you think of the Apple brand? Innovative, technologically advanced,
Most of the time, when you advertise it’s because you want to increase your sales. Obviously increasing your sales is the desired end result for most business activities. However, some activities can help your company while not directly increasing sales instantly. Take Facebook ads for instance. Facebook ads should not be considered the “bread winner”
If you’re reading this blog, chances are you don’t usually read the newspaper. That’s because newspapers are failing. It’s kind of sad, but times are changing! Marketing and information are completely different from how they used to be back when newspapers were king. News is now free. You can get it online, on tv, the
My new Web 3.0 book, Marketing in the Moment, launched on Tuesday. It was such an amazing experience! I put my heart and soul into that book, and it was over a year in the making. And I couldn’t be happier with the results! My team at Taz Solutions helped market the book for me.
Let’s talk about how you can create a digital marketing strategy that builds your business.
